FOR PHYLLIS YOUNG ONLY
“The topic still is Starbucks”
Describe the sampling procedures (convenience, quota, simple random) that will yield the best results for your research objective and justify your rationale for choosing the procedure(s). Include the following information:
- Research the objective.
- Description of the population: Process for identifying the target population and selecting the sampling frame
- Identify the different types of biases that are likely to occur, and explain what steps you will take to minimize them.
- Conclusion: Highlight the major points discussed in the previous sections. Be sure to relate the information back to the purpose and relevance of the research.
You must use correct APA formatting when writing your paper. All references used, including the textbook, must be cited.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods.
(9th ed.). Mason, OH: South-Western.
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