ndividual Marketing Plan ( Business Report)
Following the segmentation and targeting you have carried out in CW1, you are asked to work INDIVIDUALLY to design a marketing offering with a recognised positioning strategy to fill in a gap you identified in your chosen market.
Your marketing offering should be based on a gap in the market. This gap could be a neglected segment that has not been targeted before, a newly evolving segment, a niche that you think you can serve better than existing competitors, etc. Based on CW1 you should already have full awareness of the possible and the most effective segments within your chosen market. Your marketing offering is about creating, delivering and communicating value to your target market, you should discuss these in detail in your report showing a clear positioning of your marketing offering.
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