Individual Assignment: Marketing Research Paper
Purpose of Assignment
Marketing research is the foundation of marketing, and provides marketers with insight and information necessary to determine how to introduce new products and enter new markets. With the right information, marketers can reach solid conclusions and make the best decisions possible to reach their customers successfully, offer products and services that provide more value than the competitive alternative, and reduce their business risks.
Resources Required
Marketing Chapter 1, Marketing Chapter 5, Marketing Chapter 8, Marketing Chapter 10, Marketing Chapter 11
Grading Guide
Content
Met
Partially Met Not Met
Comments:
Choose the target market for your product, and describe it in detail.
Create a new product which would appeal to an environmentally-conscious consumer.
Develop at least one question for each characteristic of the target market that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions, and why you chose these particular methods.
Outline the steps you will take to bring your product to market from idea generation to commercialization.
The paper is 1,050- to 1,400 words in length.
Total Available Total Earned
7 #/X
Writing Guidelines
Met
Partially Met Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available Total Earned
3 #/X
Assignment Total # 10 #/X
Additional comments:
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