Aim – This dissertation focuses on CAR as a concept within the UK banking industry. This will be investigated through relevant theories introduced in the literature review (which has already been complete). It will then incorporate that knowledge to the CAR reports of 3 banks; the Co-operative Bank (Co-Op), Royal Bank of Scotland (TBS) and Barclays.
Design/methodology/approach – Content analysis of the banks sustainability reports per-crisis in 2007 in comparison with 2008 and 2009 to see how it has changed possibly to improve damaged reputation. The key themes: Local community, Workforce, Environment, Customers, Other.
I have uploaded the TBS Sustainability reports. Can the coding and method for the content analysis please be included.
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