The Asian culture has been affected by movies and television shows from the USA. Choose any recent (less than 1 year old) American movie or television show and explain how it affects the cultural environment in Malaysia. Choose any product/service of your choice, discuss how marketers should consider this cultural shift when marketing their product/service.
In your answer, you must discuss the following three areas:
1. The impacts of the new cultural values brought along by the movie/TV show
2. Its implications on the marketing mix for future
3. The challenges to the marketer
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