Part I
Using Visuals to Communicate
Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visualmedia in your communication can dramatically enhance the effectiveness of your message.
As you will learn, preparing and packaging visual communication is critical to the success of the message being delivered! Take a moment to read the instructions for your final project in Week 5. Throughout the next five weeks, you will work on preparing a message of your choice, through the use of effective visual strategies.
For this discussion, identify at least one specific message that you might communicate in the workplace – one that could benefit from the use of visuals. (Note: This can be in either a past, current, or potential future workplace.) For instance, maybe the message involves typing up job-aids and sending them out to your colleagues. Or perhaps it involves delivering a presentation to your boss on your department’s achievements for the previous quarter. Or, maybe it’s related to designing an advertisement for your own business.
Whatever you choose to communicate, address the following items in your post:
• Describe your message in as much detail as possible, being sure to explain what your desired results for the message are.
• Describe the intended audience for your message.
• Explain how you think the use of visuals could help you effectively deliver this message to your audience.
Using Visuals to Communicate
I am still unsure what topic my final project will focus on, but for this discussion I would like to focus on process improvement within an organization. Within my current place of employment, we have seen a rapid increase in personnel and with the growth has come a desire for those more tenured employees to move on throughout the organizations to bigger and better opportunities. However not many of the lower level employees have a clear understanding as to what other opportunities there are within the company and the exact level of skill and education they need to possess to move forward. This leave many feeling dismayed and pessimistic about their future with the company. While it is understandably important for a business to continue to grow, that growth could potentially be in vain in the employees are not performing a peak levels and if they feel underappreciated and over worked. My specific message that I would communicate in the workplace would be that of “Process Improvement and career pathing”, with a targeted audience of Managers, Supervisors, Employees, as well as HR and Corporate. This message would provide a better understanding of the companies’ organizational layout detailing the various positions from top to bottom as well as a breakdown of: job description, desired skills and education. Creating a visualization of the company and the numerous career path will allow a clearer understanding of what one would have to do to move forward with the company or how they could even stay in their current position and potentially increase their income. The presentation would be a quick reference tool used to determine if ones’ choice in education and training will set them up to fall in place where they want to be within the company and hopefully lay the foundation for engaging in a conversation with their managers about how they can get to where they aspire to be within a certain amount of time.
Part II: Final Project- Step Two
For this assignment, you will clarify your message and expand upon it, filling in any gaps that either you or your classmates identified in the discussion forum over the past week. Be sure to incorporate the feedback you received from your classmates and the instructor.
Your paper should be at least two pages and include the following elements:
• A description of your message and discussion of the desired results
• A description of the intended audience for your message. Be specific and include the appropriate demographic information for your target audience.
• A description of the typography you plan to use in your message (e.g., this might include the font or typeface you plan to use or the tone you want the type to achieve). Include an explanation for why the typography you chose is appropriate.
• An explanation of how you plan to utilize visuals to support your message. To provide support for your explanation, be sure to discuss one of the alternatives you considered before settling on your approach.
• Identify the platform/medium you plan to use to communicate your message (e.g., Word document, PowerPoint presentation, web application).
• An explanation for the platform or medium you selected.
Submit your two-page paper (not including title and reference pages). Your paper must be formatted according to APA style as outlined in the approved APA style guide, and must cite at least two scholarly sources in addition to the textbook.
Kennedy and book’s definition of visual literacy
Brian Kennedy gives the definition of visual literacy as being the ability to come up with a meaning from an image. He goes on to say that people see image and create meaning from it, and they can tell others what the image they have seen is all about. According to the text book, visual literacy is the competent creation together with consumption of visual message. The activities related to visual literacy as per the text book needs not only physical ability of sight, but also the cognitive ability of critical thinking, perception, evaluation, synthesis, and attention incorporated with other experiences and sensory information.
Answer:Accurate definition
Brian Kennedy’s definition of visual literacy is a bit accurate compared to that of the text book. His definition is very straight forward and simple, that is, it only calls for one to construct a meaning from an image. There are very few things involved with regards to Kennedy’s definition, that is, the ability or being able to pay a crucial role when it comes to construction meaning (Lopez, 2015). The text book’s definition is a bit complex. Creation and consumption together with ability to evaluate, define, and feel what an image is about is required when it comes to visual literacy of the text book. What makes the text book’s definition not to be accurate is that people do not require cognitive ability to when and even evaluate an image. All these are not required so as to be able to interpret and tell what an image is all about. The way we define and interpret what we see is simple and does not require what the text book states.
Visual literacy being a universal language
People have now started using images to communicate. Visual literacy is a universal language since has no borders. Having no border means that there is no specific limit when it comes to interpreting an image. One can interpret meaning of an image until a certain extent he or she feels is enough. The other thing that makes visual language to be a universal language is that it openly describes truth together with stories that each and every person can recognize (Jian & Shuyu, 2013). What one person interprets from an image will be same as what other people construct meaning from it. Meaning constructed from an image will always be similar for a number of people. This is why is being stated that it openly describes meaning.
How visual literacy impact communication and global understanding
Visual literacy has made it possible to develop a group of visual competent individuals with the same ability to see at the same time and incorporate other sensory experiences. Creation of these competencies has been very important, especially to normal human learning (Messaris, 1994). Visual literacy also makes it easy for a visually literate individual to discriminate and interpret the visible symbols, objects, or actions, which he or she came across in his or her environment. With the appreciative use of visual competencies, one is easily able to enjoy and comprehend the masterwork related to visual communication. Visual literacy makes it easy to apply the five steps of visual communication. Some of the steps of visual communication are seeing, learning, interpretation, communication, and comprehension. One who is visually literate can effective communicates with others through the use of these five visual communication steps.
References
Jian, W., & Shuyu, Z. (2013). Research on Training Strategy of Visual Literacy of Digital Media
Professional Students in Higher Vocational Colleges. China Educational Technology & Equipment, 12, 030.
Lopez, A. (2015). Book Review:(Re) Thinking Orientalism: Using Graphic Narratives to Teach
Critical Visual Literacy. Journal of Media Literacy Education, 7(1), 77-79.
Messaris, Paul. (1994). Visual” literacy”: Image, mind, and reality. Boulder, CO: Westview Press.
Teachers Feedback:
This is a good start, but I think you aren’t totally understanding what is needed here. While the subject matter is understood, I’m not sure you understand that you have to actually choose a message. Make sure you define the message…it isn’t the subject of career pathing, for example. It could be that you could do a powerpoint indicating that the company promotes it. Do you see the difference? Also, your definition of the target audience will need to be more specific. Who are the management members, for example, in terms of gender, age, etc? Also, you will need more elements. Typography is one if used carefully, and graphics is another–but at least one more element will need to be added, such as photographs, etc.
Additionally, you have many mechanic mistakes (grammar, sentence structure, etc) that detract from what you’re trying to say. Be sure to proofread your work before you submit it, and that should assist. Check inside your paper for additional feedback.
Let me know if you have any questions.
( 0.76 / 1.00) Describes the Message and Discusses the Desired Results
Basic – Partially describes the message and briefly discusses the desired results of the message. Provides general examples of the desired results and relevant details are missing.
( 0.76 / 1.00) Describes the Intended Audience for the Message and Includes Demographic Information
Basic – Partially describes the intended audience and includes somewhat relevant demographic information. The description is underdeveloped.
Comments:
Your description has some good information about the target audience of your message and supplies important details about the demographics of your audience. However, you may want to reconsider your target audience as the demographics you identify are either very narrow or too broad. Your target audience would likely find your message to be relevant to them.
( 0.76 / 1.00) Describes the Typography and Explains Why This Choice is Appropriate for the Message
Basic – Partially describes the typography and somewhat explains why the choice is appropriate for the message. Includes limited examples for support.
( 0.88 / 1.00) Explains How the Visuals Will Support the Message and Discusses an Alternative Approach
Proficient – Explains how the visuals will support the message and includes a discussion of an alternative approach to the same message. Minor details are missing.
( 0.88 / 1.00) Identifies the Platform or Medium and Explains the Selection
Proficient – Identifies the platform or medium and explains why the choice is appropriate for the message. May include examples for support.
( 0.38 / 0.50) Critical Thinking: Explanation of Issues
Basic – Briefly recognizes the issue to be considered, delivering minimal information for a basic understanding.
( 0.38 / 0.50) Critical Thinking: Student’s Position
Basic – Specific position is adequate, considering the intricate ideas of an issue. Limits of position are recognized but are not synthesized within position.
( 0.76 / 1.00) Written Communication: Control of Syntax and Mechanics
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
( 0.44 / 0.50) APA Formatting
Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
( 0.25 / 0.25) Page Requirement
Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.
( 0.25 / 0.25) Resource Requirement
Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Overall Score: 6.50 / 8.00
Overall Grade: 6.5
The current assignment That needs to be adjusted based on the instructors FeedBack:
Assignment
To complete the following assignment, go to this week’s Assignment link in the left navigation.
Final Project- Step Three
You should now have a strong foundation for the message you plan to communicate in your Final Project as well as a good idea of how you want to incorporate visuals. This week, you are required to locate or create at least five possible visuals that you might utilize for your Final Project (e.g., photographs, drawings, video clips, screenshots).
In a one- to two-page paper (not including the title and reference pages), explain the following:
• Why you selected the visuals.
• How they support your intended message.
• What reaction or results you hope to gain from the use of these visuals.
As part of your explanation, be sure to include examples to support each required point. Include your visuals in the paper (be sure to reference any visuals that you did not create in proper APA format). Your paper must be formatted according to APA style as outlined in the approved APA style guide.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.