pick a health services organization of your choice and conduct an analysis of its target markets, how it is positioned in the marketplace, and what kind of behaviors its customers exhibit when selecting their services.  This includes topics covered in Weeks 3 and 4.   Your research can include your own experiences with the organization, experiences of friends or relatives, the organization’s website, a visit to the organization (if possible), websites of competitors, library research on the service category, any notes from the overview and readings for Weeks 3 and 4, and any other place you think you can find information to provide depth to your analysis.

After completing your research, prepare your Written Assignment 2 as directed by the general guidelines for written assignments in the syllabus, project descriptions, by answering each of the following questions in turn:

1. Name and describe the health service organization.
2. Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRISM system or describe it yourself.
3. What kind of behaviors do its patients/clients exhibit when making a decision to use the organization’s services? Might want to refer to the Health Service Model.
4. What do you think is the organization’s value proposition?  Use the generic value propositions outlined in the Week 4 Overview.
5. Describe the organization’s primary competitors.  If possible, prepare a positioning map using two variables important to the patients/clients of the organization.
6. Based on your competitive analysis, what do you is the organization’s competitive position?
7. What recommendations would you make for changes to the organization’s target market, services or competitive position and why?

You must use at least 2 quantitative research methods and decribe and state what methods you would use to conduct your research. 

As an interdisciplinary and introductory course, Introduction to Women’s Studies: Women and Society presents you with a variety of readings and methodologies exploring the complexities of gender and women’s roles historically and in contemporary societies. In this essay, you will apply these materials and approaches to a current news event related to women’s studies.

 

Please do the following:

Choose a recent news article (published within the past year) about women that you believe would prove useful in a discussion in a women’s studies course.

Using the material in your course readings and the course modules for support (use quotes!), make explicit connections between your article and women’s studies. Be sure to cite your sources.

Important: You must choose a news article. Look for a byline (author) and date of publication. If there is no author or publication date, the article you have found is not a news article. Not sure if you’ve found a news article? Contact me and ask!

 

Essay length is 1,500 words (5 pages). Us

Communication in Crisis Situations

Many times, the communication that has to go out is not good news, but rather bad news. We see crisis situations all the time in businesses, and the communication about those crises must be done very carefully and by considering the intended audience.

Using the South University Online Library or the Internet, choose a company that went through a crisis in the past five years. Based on your research and reading, complete the following tasks:

• Discuss how they communicated their crisis situation to the public. What form of communication (verbal or written) did they use? Who was their intended audience?
• Discuss whether the company was effective in communicating their crisis while maintaining or improving their image. Describe whether there were other ways in which they could have communicated better with the audience.
• Provide an analysis of the communic

You are the Chief Human Resource Officer (CHRO) at your organization. As the CHRO, one of your primary roles is to be the workforce strategist. Your organization is planning to expand business operations to your neighboring state by opening an office. As a result of this expansion, your organization needs to make sure that the best and brightest employees are recruited to fill key roles at the new office. Write a 7-10 page research paper using APA style outlining the steps involved in recruiting the staff at the new office.

Grading Criteria:

1. The student researched the legal statues affecting the selection and hiring of employees.
2. The student identified the number and type of positions that need to be filled at the new office. Moreover, the student discussed qualifications, e.g., education level and number of years of experience, associated with each position.
3. The student researched, evaluated and chose several selection devices such as interviews or ability tests to reject or accept applicants. Moreover, the student assessed the weaknesses and strengths of these selection devices.
4. The student researched, evaluated and chose whether or not to utilize integrity testing and drug testing.
5. The student applied correct APA, style, usage, grammar, and punctuation.
6. The student supported the research paper with at least four different scholarly sources such as research journals, research studies, government or accredited educational institutions websites.

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

• Describe the main line of business of the company.
• Name four of the countries in which the company operates.
• Explain in detail the implementation of the 4Ps marketing mix concept by the company.
• Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a Word document of 4–5 pages that is formatted in APA style.

Watch an hour-long television drama. Identify the protagonist, antagonist and supporting characters and explain why so and so is the protagonist and so and so is the antagonist. What conflict does the protagonist need to overcome? What stands in their way? Outline the plot in terms of the three acts, including the inciting incident and the climax; feel free to use bullet points. It needs to be clear that you recognize the key story structure components from the Field and Mackendrick readings and from lecture, and are applying them correctly to the program you watched.

 

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

 

Given the importance of technology in business today, discuss ONE of the following issues providing examples wherever possible.

 

• Explain what you think are the most important functions that Human Resources performs detailing why you have chosen those functions.
• Staff appraisals in many companies are conducted on an annual basis. Other firms may conduct reviews more regularly, for example quarterly. Outline what you think are the advantages and disadvantages of either syste

Module 3 – Case

Strategic Planning & Strategy Formulation

Case Assignment

In this case assignment consider some key strategies recently implemented by Comcast in its effort to succeed and compete in its current competitive environment. Discuss the strategic direction of the company and whether you believe the organization to be on the right track.  Make recommendations that you believe would help Comcast to gain market share (that is, hypothetically formulate what you think would be useful strategies for Comcast to consider).  Also comment regarding whether you believe Comcast operates in a socially responsible manner and whether their CSR record helps or hinders their success.

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

 

Module 3 – SLP

Strategic Planning & Strategy Formulation

Current Event Blog 3

For this SLP submission you will be asked to submit your third blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent.

For your third SLP discuss the importance of the strategy formulation and planning phase.  Identify one recent article that identifies a recent major strategic effort on the part of an organization.  What would you have recommended if you were sitting at the strategy planning table?  Examples of such an effort might include mergers, buy-outs, sell-offs, introduction of innovative products, strategic marketing campaigns …and the like.

Discuss to what extent you believe this effort will succeed given the organization’s external environment.  What is the take-away for your reading audience?  That is, what strategic planning lessons can be learned from the situation you highlighted in your blog entry?

SLP Assignment Expectations

Your SLP assignment should be a minimum of 2 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

 

 

 

Module 4 – Case

Strategy Implementation & Evaluation

Case Assignment

Please note that this assignment is unique in that your written communication skills will be assessed.  This assignment also includes a specialized rubric focused specifically on written communication.

After reviewing the book section, presentation materials, and additional readings you will be asked to compose an argumentative essay where you will argue for or against the thesis identified below regarding the implementation process of a strategic management plan.  Here is the thesis statement you are expected to support or refute using well-reasoned arguments:

The successful implementation of the strategic management plan in a large corporation like Comcast is highly reliant on measurement and evaluation efforts during and after the implementation phase. 

In responding to this assignment you should continue your review of the information available on Comcast.  Identifying strategies over the past couple of years that did not work out so well versus strategies that succeeded might be helpful in supporting key arguments.  Some questions to ask yourself in formulating your arguments might include: What barriers might have gotten in the way of any less successful strategies?   And what type of strategic evaluation efforts do you think are necessary to keep an eye on progress in a large company like Comcast?  How does measurement of implementation processes help assure success?  How does the evaluation process help to assure future success?

In this assignment, make sure you clearly identify the position you are taking with respect to the thesis.  Your essay should include an introduction, and well developed arguments in support of your position.  You should wrap up your essay with a conclusion.

Assignment Expectations

Your case assignment should be a minimum of 5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper but more is preferred.

Please make sure you review the assignment rubric prior to writing your assignment.  Keep in mind that this rubric is a different rubric from what you are used to as it focuses on the assessment of your writing skills.

 

Module 4 – SLP

Strategy Implementation & Evaluation

Current Event Blog 4

For this SLP submission you will be asked to submit your fourth blog entry about another important aspect of the strategic management process and to provide examples based on current events pulled from recent articles from reputable sources (such as a major national news source like the NY Times, Business Week, etc.).

Recall that the main article(s) for each of your blog entries must be no older than 4 months old.  If you use an older article as your primary focal article, you will be asked to redo the assignment.  You may, of course, use older sources to support your discussion but the article serving as the main focus of your paper must be recent.

This final blog entry will be related to your case assignment in that it will deal with Comcast.  For this assignment consider the short news article related to Verizon by Albanesius (2014) and the Nakashima (2014) article that discusses a deal made between Disney and the Dish Network.  The articles deal with plans to provide video content on mobile devices and on home televisions in an a la carte manner.  As you know, Cable companies tend to bundle programming to cause customers to want to buy more premium packages to accommodate their home entertainment desires.  The players in the industry have been avoiding the a la carte approach to programming in order to cause customers to pay more through the bundling strategy.

Your assignment will be to present to your blog reading audience an argument as to whether you believe that Comcast is strategically poised to compete with upcoming changes in the environment related to providing an a la carte approach to programming.  What should large cable companies like Comcast be doing now so as not to go the way of Kodak?

Make sure you provide at least two very recent articles to support your key points (no older than 4 months old).

SLP Assignment Expectations

Your SLP assignment should be a minimum of 4-5 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources.  There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

Discussion post should be in the SOAP Note format, rather than the traditional narrative style:

 

Case 2: Dysuria:

 

A 55-year-old African-American male reports to your clinic complaining of frequent and painful urination for the past 2 months. The patient is sexually active and has been in a monogamous relationship for the past 3 years. He reports no penile discharge, fever, chills, abdominal pain, or back pain. His father is deceased and passed away of colon cancer. His father had a history of benign prostatic hypertrophy (BPH). The patient considers himself as a healthy male. He works for a large American corporation, has a relatively healthy diet, and exercises 4 to 5 times per week.

 

 

 

To prepare:

 

With regard to the case study you were assigned:

 

•Review this week’s Learning Resources, and consider the insights they provide about the case study.

 

•Consider what history would be necessary to collect from the patient in the case study you were assigned.

 

•Consider what physical exams and diagnostic tests would be appropriate to gather more information about the patient’s condition. How would the results be used to make a diagnosis?

 

•Identify at least five possible conditions that may be considered in a differential diagnosis for the patient.

 

 

 

POST   1-2 PAGES  SOAP NOTE  ON :A description of the health history you would need to collect from the patient in the case study to which you were assigned. Explain what physical exams and diagnostic tests would be appropriate and how the results would be used to make a diagnosis. List five different possible conditions for the patient’s differential diagnosis, and justify why you selected each.

Consider the following scenario:

 

As an advanced practice nurse at a community health clinic, you often treat female (and sometimes male patients) with hormone deficiencies. One of your patients requests that you prescribe supplemental hormones. This poses the questions: How will you determine what kind of treatment to suggest? What patient factors should you consider? Are supplemental hormones the best option for the patient, or would they benefit from alternative treatments?

 

 

 

To prepare:

 

•Review Chapter 56 of the Arcangelo and Peterson text, as well as the Holloway and Makinen and Huhtaniemi  and  Hollway  articles in the Learning Resources.

 

•Review the provided scenario and reflect on whether or not you would support hormone replacement therapy.

 

•Locate and review additional articles about research on hormone replacement therapy for women and/or men. Consider the strengths and limitations of hormone replacement therapy.

 

 

 

Post  1-2 PAGES ON : A description of the strengths and limitations of hormone replacement therapy. Based on these strengths and limitations, explain why you would or why you would not support hormone replacement therapy. Explain whether you would prescribe supplemental hormones or recommend alternative treatments to patients with hormone deficiencies and why.

 

REFERENCES:

 

Arcangelo, V. P., & Peterson, A. M. (Eds.). (2013). Pharmacotherapeutics for advanced practice: A practical approach (3rd ed.). Ambler, PA: Lippincott Williams & Wilkins.

 

Chapter 56, “Menopause and Menopausal Hormone Therapy” (pp. 884–895)

 

Holloway, D. (2010). Clinical update on hormone replacement therapy. British Journal of Nursing, 19(8), 496–504. Retrieved from the Walden Library databases.

 

Mäkinen, J. I., & Huhtaniemi, I. (2011). Androgen replacement therapy in late-onset hypogonadism: Current concepts and controversies—A mini-review. Gerontology, 57(3), 193–202.  Retrieved from the Walden Library databases.