Write a 3-page evaluation of security technologies and methodologies used to mitigate information management risks.

Consider information management risks to include cybercrime and cyber-related crimes.

Write a 3-page evaluation of security technologies and methodologies used to mitigate information management risks. An evaluation is generally based on specific criteria and standards.

Include the following:

  • Firewalls.
  • PEN (penetration) Testing values and risks
  • Social Engineering.
  • BYOD threat probabilities.

APA format with in-te

Identify the first step in the student’s guide to research.

Assignment 1: Evaluating Bias in Research

Due Week 3 and worth 60 points

Read the article titled, “As drug industry’s influence over research grows, so does the potential for bias,” located at http://www.washingtonpost.com/business/economy/as-drug-industrys-influence-over-research-grows-so-does-the-potential-for-bias/2012/11/24/bb64d596-1264-11e2-be82-c3411b7680a9_story.html.

Review the six (6) rules of critical thinking (Chapter 1) and the steps of “Doing Sociology: A Student’s Guide to Research” (Chapter 2).

Student Success Tip: As you review the steps, jot a few notes or thoughts down. Relax and prepare to write a concise and accurate essay.

Write a one to two (1-2) page essay in which you:

  1. Identify the first step in the student’s guide to research.
  2. Define the first step of research in your own words.
  3. Identify the major assumptions and bias of the drug industry that underlie drug research.
  4. Identify the personal bias that you, as a consumer, have on the drug industry’s influence over research

Prepare and explain a five (5) year forecast of the four (4) highest expenditures.

Scenario for Assignments 1-5 For Assignments 1-5, you are the new budgeting and finance administrator for your local government agency. Your first responsibility is to become familiar with the agency, the budget, programs, and capital projects. As the administrator, you will be responsible for analyzing, examining, proposing, and preparing the agency’s budget for the next five (5) years. Assignment 2: The Capital Budget Refer the Scenario for Assignments 1–5. Forecast salaries, revenue estimating, and prepare the capital budget. Using the budget from the selected agency (PA Department of Corrections), write a 4 to 5 page paper in which you: Analyze the agency’s compensation for employees. Provide a rationale on what the costs and benefits would be for a 2 percent, 4 percent, or 5 percent pay increase for the fiscal year 2014. In your forecast, discuss the effects of the increase on benefits for the agency. (Title this section Payroll Forecast.) Review the trend of the agency over the past five (5) years and prepare an analysis explaining the trend for expenditures. (Title this section Trend Analysis.) Prepare and explain a five (5) year forecast of the four (4) highest expenditures. Include in the analysis whether the costs should be approved or not approved. Justify the reasoning with examples. (Title this section Expenditure Forecast.) Compare two (2) options for predicting the cost of needed repairs to the current building that houses the selected agency. Provide a rationale for recommending one (1) of the two (2) options. Include the figures to support the rationale. (Title this section Capital Budget.) Provide names and URLs of the Websites for the state’s budget(s) analyzed and any other government Websites used to support the assignment’s criteria.

Estimate the total cost of advertising bicycles in the chosen magazines. Assume that each half-page ad will run five times in each issue and in four issues a year.

Case Analysis (75 points)
For the following Ducks Agency case, prepare a managerial report (10 points) that addresses the case Assignment on page 6 of this exam, and that answers all case questions on page 8. Merely answering the case questions without a report is not acceptable and will result in score reduction. Finally, please attach all charts, graphs and tables used to make your conclusions and recommendations.

The Ducks Agency
The Ducks Agency (TDA) is a small advertising agency in Portland, Oregon that helps clients get the biggest return on their advertising dollars. TDA specializes in working with companies that are looking to advertise their products and services for the first time. Such companies are typically newer businesses that have begun to grow and now have the revenues to take the next step by investing in advertising. TDA has a good track record of helping these companies feel comfortable with their expenditure of advertising dollars. As pointed out by Donalda Ducks, founder and CEO of this agency, the costs incurred with advertising can be considerable and are always perceived as a relatively high percentage of clients’ revenues. For first-time clients, the thought of investing in advertising, no matter how much sense it might make, always leads to questions about whether the expense will be worth the investment
Companies like TDA typically try to identify the particular market segments that are most likely to buy their clients goods and services and then locate an advertising outlet that will reach this particular market group. Client groups require considerable explanation about how this “matching” occurs. Donalda Ducks typically explains it like this:
We collect a lot of information on clients’ actual sales over a two to three month period and on the people who make those purchases. We get this information from a variety of sources, including surveys, interviews, credit records, mailing lists, contests, and so forth. Our goal is to learn as much as we can about our clients’ customers to see whether there might be a distinct “profile” of the typical customer for a particular product o r service. If a distinct profile emerges from our research, then we try to match that profile to advertising outlets, such as TV, radio, newspapers, and magazines known to be watched, listened to or read by people with this particular profile. In this way, we target advertising directly to high potential customers. This procedure goes a long way in helping our clients feel more comfortable that at least the money spent on advertising is putting their products and services in front of the right audience. We’ve been doing it this way for years and have a long track record of being successful.
TDA recently signed a new client, Cycle Emporium, in nearby Seattle. Cycle Emporium markets, under its own name, three lines of racing and mountain bikes, made by several bicycle manufacturers. Cycle Emporium currently sells its bikes in their six retail outlets in major cities throughout the Northwest. Cycle Emporium is now ready to launch a direct sales campaign of their products by advertising bicycles in nationally distributed magazines.
This direct sales effort will rely on reaching potential customers by placing half-page, two-color ads in popular magazines that have large national subscription bases. The marketing campaign would attempt to (1) create name recognition for Cycle Emporium’s products based on placing five ads in each issue of chosen magazines and (2) offer customers savings that result from eliminating the “middle-man.” Thus, it is clear that choosing target magazines for each product is crucial in order to insure that Cycle Emporium’s new venture will be successful. They have set aside $240,000 to advertise their products in this manner. In addition to the costs of placing the ads, this budget must also cover TDA’s separate charges to Cycle Emporium for the creation and production of the advertising copy as well as their fee and overhead charges. Choosing the wrong magazine not only means that this total budget is being spent on multiple ads to reach the wrong audience, but that the real potential customers would still go unreached.
Cycle Emporium sells three lines of bicycles. The lower line includes “basic” racing and mountain bikes. These bicycles, made by the largest bicycle manufacturer in the U.S., tend to be heavy as far as bikes go, have relatively few features and offer few customer options. Their middle line, made by a popular West Coast manufacturer, includes bicycles that are made of light- weight metals with many features that serious bikers want and that provide a modest number of options to help buyers customize their bikes. The upper line is made by one of Europe’s leading bicycle manufacturers, and includes bicycles that are made of ultra-light alloy metals with all the “bells and whistles” which can be put on a bike. Customers are allowed to choose among a number of options to customize their purchases from the upper line of bicycles.
Donalda Ducks put together a market research team to identify the profile of the typical customer for each product line. To do so, the market research team collected information from persons who purchased bicycles at Cycle Emporium’s six retail stores. A random sample of customers during a two-month period was asked to complete a short survey that contained descriptive questions about themselves. To encourage customers to complete the survey, each was offered as a gift for their participation, a biker’s helmet, a mileage meter, or a bicycle tire pump. Over 90 percent of the sampled customers completed the survey. Questions were chosen to get an understanding of the demographic background (i.e., age, gender, marital status, education) and the interest level in biking (i.e., extent of use, fitness level, self-rated interest) of customers.
Based on these data, a profile of the “ typical” customer for each product line of merchandise needed to be created and compared to the “typical” subscriber profile for a list of magazines. The list of potential magazines was chosen to reflect three issues: (a) the subscriber base needed to be a national one, (b) the subscriber list needed to fall in the moderate size category for nationally- distributed magazines, and (c) the magazine needed to focus on a particular topic or theme.
Cycle Emporium very specifically wanted to reach a national market in their first attempt to enter the direct sales arena. They reasoned that this was the best way to guard against the problems created by unpredictable, cyclical, regional economic downturns. The choice of looking at magazines in the moderate-sized national subscription base would mean that ads would be similar in costs and within Cycle Emporium’s advertising budget. Finally, the typical subscriber was expected to represent a larger proportion of the subscriber base for magazines with a particular focus or theme. The list of potential magazine outlets and the profile of the typical subscriber for each are provided in Table1.The magazines in Table1 were chosen as possible advertising outlets because they have a moderately large national subscription base and focus on particular themes.
The data in Table 1 reflect the average age and salary, activity level of subscribers (1 = none to 5 = very active), the percent of subscribers who are male, and the modal educational background of subscribers (HS =high school diploma, BA = bachelor degree, and Tech = technical certificate from a trade school). The average cost of a half-page ad in these magazines is approximately $2,000 per issue.
Assignment
As a member of the market research team, your job is to examine the data that contains descriptive information about Cycle Emporium’s customers. You’ll find the data in the Ducks Excel file. A description of this data set is provided in the Data Description section.
You will need to analyze these data in order to create a profile of the “typical” customer for each line of bicycles. Once done, compare your understanding of the typical customer for each product line to the “typical” subscribers given in Table 1. Based on this comparison make a recommendation about which two magazines should be targeted as advertising outlets for each product line. Finally, estimate the total cost for advertising all products. Assume that each ad will take a half-page, run five times in each issue and in four issues a year. The Case Questions will assist you in your analysis of the data. Use important details from your analysis to support your recommendation.
CaseQuestions: TheDucksAgency
1. Describe the profile of the “typical” customer for each product line. Be sure you use statistical indices that are appropriate for the data being analyzed.
2. Compare each of these product-line profiles to the profiles of typical subscribers of the magazines listed in Table 1. Recommend the two most appropriate magazine outlets for advertising each separate product line.
3. Based on matching product-line and subscriber profiles, how many different magazine outlets are needed to ensure that each product line is advertised twice (in two different magazines), as required in the Assignment? List the final set of magazine outlets that you recommend.
4. Estimate the total cost of advertising bicycles in the chosen magazines. Assume that each half-page ad will run five times in each issue and in four issues a year.
5. What percent of the total advertising budget does your recommendation represent?

What other mandatory sentencing movements is truth-in-sentencing linked to?

CJ380 Probation and Parole

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

 

In 1994, Congress passed the Truth-in-Sentencing Incentive Grants law. Discuss the law, using the following questions to guide your response.

 

  1. Define “truth-in-sentencing.”

 

  1. What was the Truth-in-Sentencing Incentive Grants law designed to accomplish?

 

  1. What other mandatory sentencing movements is truth-in-sentencing linked to?

 

  1. How has the Truth-in-Sentencing Incentive Grant changed the way states sentence offenders? Include a discussion of which states complied with the act.

 

Grading Rubric

 

 

Please refer to the rubric on the next page for the grading criteria for this assignment.

 

 

 

 

 

 

 

Assignment 08

CJ380 Probation and Parole

Directions:  Be sure to make an electronic copy of your answer before submitting it to Ashworth College for grading.  Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar.  Sources must be cited in APA format.  Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

 

Your textbook presents Morrissey v. Brewer, 408 U.S. 471 (1972), a U.S. Supreme Court case that impacted probation and parole. After reading this case, please do the following:

 

  1. Summarize the case, including salient facts and procedural posture (i.e., why is the Court hearing the case and what are the justices deciding);

 

  1. Discuss how the ruling affected probation and parole;

 

  1. Discuss how Morrissey impacted Gagnon v. Scarpelli, 411 U.S. 778 (1973) and other future cases of similar nature.

 

Grading Rubric

 

 

Please refer to the rubric on the next page for the grading criteria for this assignment.

Determine in the most cost-effective computer for your business.

Applications of the Scientific Method

The scientific method is useful in problem solving and decision-making in a wide variety of fields. In this assignment, you will demonstrate how to use the scientific method to make decisions and solve problems in your field of study or everyday life.

 

Identify a specific problem often faced in your field of study or everyday life. Research your problem and assess your data / research. Examples of such problems could be:

 

  1. Business
    1. Developing a new product that is superior to competitor’s brands; or
    2. Establishing a price for a new product using the law of supply and demand;
  2. Information Systems and Technology
    1. The use of personal electronic devices for work purpose, or
    2. Determining in the most cost-effective computer for your business;
  3. Criminal Justice
    1. The reliability of eyewitness testimony, or
    2. Determining what evidence reveals to you about a crime;
  4. Everyday Life
    1. Selecting a particular brand of detergent, or
    2. Determining the most cost-efficient transportation / route for your commute.

 

Write a three to five (3-5) page paper in which you:

 

  1. Explain the scientific method and describe the overall manner in which you would apply it in your field of study or everyday life.
  2. Propose one (1) testable hypothesis to explain / solve the problem you have selected. State the expected outcomes of your actions and include criteria for determining whether or not these actions would succeed. Note: Your hypothesis should be stated very precisely.
  3. Describe the main actions that you intend to put into place to test the hypothesis that you proposed in Question 2. Describe the way in which you would evaluate the success of your program. Include the results that you would deem as a success and the results that would be considered a failure.
  4. Discuss the wisdom behind the strategy you would use to test the hypothesis from Question 3, and describe the additional steps you might take, depending on the results of your test. Note: These additional steps might be to revise your original hypothesis (if the results were unsatisfactory) or to propose new hypotheses. The goal is to continuously improve your understanding of the factors influencing your outcomes, to be able to achieve greater results over time.
  5. Use at least two (2) quality resources / references in this assignment. Note: Wikipedia and personal blogs do not qualify as quality resources.

 

Your report must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

 

  • Apply concepts in physical sciences to evaluate current trends and issues in the modern world.
  • Describe the physical processes influencing climate and weather.
  • Use technology and information resources to research issues in physical sciences.
  • Write clearly and concisely about physical sciences using proper writing mechanics

Discuss Impact of treatment and prevention methods on the incidence, course, and duration of addictive behaviors

Annotated Bibliography

In this week, you will complete an annotated bibliography for a position paper that will be due in Week 5. For more information on the required format of the bibliography please click on annotated bibliography template. Choosing what area you would like to study in addictions begins with examining the following areas related to the course competencies:

  • Major psychological theories and principles in the field of addictions
  • Historical link to modern issues and trends in the field of addictions
  • Current and evolving trends in the field of addictions
  • Nature of geographic, social, cognitive, and emotional factors in the development, course, and duration of addictions
  • Differences in patterns of addiction in the context of gender and developmental issues
  • Illegal and legal substance use issues regarding physical, social, and psychological effects
  • Impact of treatment and prevention methods on the incidence, course, and duration of addictive behaviors

Use this as a guide when choosing research articles.

Note: This is a course on psychology. Therefore, the research should relate to addictions but from a psychological perspective and less on purely the medical issues related to the disorders and conditions.

Choose any three of the topics mentioned above. Using the South University Online Library database (ProQuest or EBSCOHOST), find two journal articles related to each of the topic areas chosen. You need to research articles located in scholarly journals. Scholarly journal articles are also referred as primary source peer reviewed articles. You should not use web pages, magazines, newspapers, textbooks, and other books for this assignment. Also, research articles that were published within the last five or six years.

Based on your research, create a 4- to 5-page document in Microsoft Word that includes:

  • A summary for each of the journal articles found.
  • An analysis and evaluation for each of the journal articles found.

Support your responses with examples.

Cite any sources in APA format.

Submission Details

Assignment 2 Grading Criteria
Maximum Points
Wrote a summary for each of the journal articles found.
80
Wrote an analysis and evaluation for each of the journal articles found.
80
Used correct spelling, grammar, professional vocabulary, and APA format.
40
Total:
200

Analyze the processes and determine productivity measures for the various processes.

Module 1 – Case

Productivity and Process Improvement

Assignment Overview

Case: The Excellent Manufacturing Company & Productivity

Note: Click the following link for information on the Excellent Manufacturing Company (EMC). You will find information on(A) EMC—Background Information; (B) Product Brochure; (C) Plasti-Brack Information; (D) Manufacturing Processes; (E) Basic Financial Information about EMC; (F) Organizational Chart; (G) Plant Layout

Scenario

Company E-Mail

FROM: Gerald Garcia

SUBJECT: Annual Productivity Plan

The Plasti-Brack product line is an important part of our business and with your qualifications, I am looking for some good things to happen with these products.

I am announcing the annual productivity plan and goal, which is for EMC to improve productivity this year by 5% overall. I am asking each manager to develop a productivity plan for their areas. This plan is to identify areas of productivity, the productivity measurements, and provide a plan for how the productivity will be accomplished.

I want you to consider using this multi-factor productivity measure: (Total Production of Plasti-Bracks) / (Total Paid Labor Hours). Using the most recent data available, this Productivity Measure is 332.73 pieces produced per paid people hours, for Plasti-Brack. You can review the detailed data to see how I determined this measurement. A 5% increase translates to 349.37 pcs/pd ppl hr.

You can plan on a 3% to 5% increase in demand for the next year.

Here is the data that has been collected and analyzed for the Productivity Index for Plasti-Brack.

Note: There is a lot of non-production time. I am sure we can eliminate some of this and convert it into productive use.

Given this overall productivity measure and the 5% goal, you should consider your next steps. First, do an assessment of the current situation. Then determine other subordinate productivity indices or factors that will be measured in your area of responsibility. What are the main issues and concerns about improving productivity this year? What are some of the possible processes that should be considered for process re-engineering or “lean” analysis? What improvements do you plan on making, and how will they achieve the 5% productivity goal?

Please do this analysis for your area. You should consult with the production managers as necessary. I want a report that provides an assessment of productivity measures and process improvement issues for the Plasti-Brack product line and related production processes. Your report should include the following sections: Review of the Current Situation, Goals & Objectives, Action Plans, and Explanation/Justification.

Since you are new to EMC, your report also should include a process flow diagram of several key Plasti-Brack processes. (See Section C: Plasti-Brack Information, Figure 2.)

I will be looking for your report in the next several weeks. Thank you. ~GG

PS – I know you are new to EMC and you may not be familiar with how we write reports. So I have attached a copy of a blank report template that I would like you to use: Report Template for Case Assignments.

And I also have attached a copy of a report that was done awhile back by Manny Jones. It is a report providing a plan to solve a big problem we were having in the Zinc Die Cast Machine Group. It is not about productivity, so you will need to taylor your report with appropriate content that I am looking for. Manny Jones Sample Report

Case Assignment

Analyze the processes that are used to produce the Plasti-Brack product line. Determine appropriate productivity measures and then develop a productivity & process improvement plan. Justify your plan. Write a report to the VP of Operations.

Assignment Expectations

  • Use the information provided in the Background readings. It is not necessary to do any additional research.
  • Review the information about the Excellent Manufacturing Company and become familiar with the products and processes.
  • Analyze the processes and determine productivity measures for the various processes.
  • Determine a plan for improving productivity via process improvement and lean thinking.
  • Justify your plan based on the concepts of process improvement.

READ the information provided by the resources and references on the Background page. Understand the theory and concept of productivity, productivity measures, process improvement, productivity improvement, and lean manufacturing.

Study the information about the Plasti-Brack product line. Understand the manufacturing processes and the Productivity Measurement that G. Garcia is using. Look for ways to Increase OUTPUTS and/or Decrease INPUTS (paid people hours).

NOTE: If you use the references provided in the Background, you do not need to include a Reference section. If you do decide to use additional references, then you need to cite them and include them in a Reference section.

The report should be 4–5 pages and submitted by the Module 1 due date.

 

 

Module 1 – Background

 

 

Productivity and Process Improvement

Required Reading

Chew, W. (Jan.-Feb. 1988). No-nonsense guide to measuring productivity. Harvard Business Review, 3-9.

How the U.S. Dept. of Labor measure productivity (n.d.). U.S. Dept. of Labor, Bureau of Labor Statistics, retrieved from http://www.bls.gov/bls/productivity.htm

Keberdle, C. (2008). Reducing Machine Setup & Changeover Times. Retrieved from http://www.leansolutionsgroup.com/images/Setup_Reduction_Master.pdf

Lean Enterprise Research Center (2015).  What is Lean Thinking?  Retrieved from http://www.leanenterprise.org.uk/what-is-lean-thinking/what-is-lean-thinking-and-key-lean-thinking-principles.html

OPM500-systems view of OPS-Pt.1 (2011). Retrieved from http://youtu.be/jLlOyqD9UKQ

OPM500-systems view of OPS-Pt.2 (2011). Retrieved from http://youtu.be/ZUn6lB07-yM

OPM500-systems view of OPS-Pt.3 (2011). Retrieved from http://youtu.be/mUz4OZlQrKQ

What is Lean? (n.d.). Lean Enterprise Institute, retrieved from http://www.lean.org/WhatsLean/

Optional Reading

Arnst, C. (2010). A Team Effort to Re-Engineer Care at Hospitals, U.S. News & World Report. Washington: Jul 2010. p. 1, retrieved from: http://health.usnews.com/health-news/best-hospitals/articles/2010/07/26/a-team-effort-to-re-engineer-care-at-hospitals

Base commanding general signs to initiate continuous process improvement (2011). US Fed News Service, Including US State News. Washington, D.C.: Feb 18, 2011.

Croft, J. (2010). Gulfstream to invest $500m in R&D, production capacity, Flight International. London: Nov 23-Nov 29, 2010. Vol. 178, Iss. 5267; p. 24,

Frederick Taylor and Scientific Management (n.d.). NetMBA, retrieved from: http://www.netmba.com/mgmt/scientific/

Frederick Winslow Taylor (2011). Wikipedia, retrieved from: http://en.wikipedia.org/wiki/Frederick_Winslow_Taylor

Lean Manufacturing (2011). Wikipedia, retrieved from http://en.wikipedia.org/wiki/Lean_manufacturing

Productivity improving technologies_(historical) (2011), retrieved from http://en.wikipedia.org/wiki/Productivity_improving_technologies_(historical)http://en.wikipedia.org/wiki/Productivity_improving_technologies_(historical) (This website provides many different examples of improving productivity)

Productivity slide presentation

Purdue’s Online Writing Library (OWL) (http://owl.english.purdue.edu/owl/resource/589/1/)

Torres, C. and Feld, A. (2010). Campbell’s Quest for Productivity, Business Week. New York: Nov 29, 2010. p. 1, retrieved from http://www.businessweek.com/magazine/content/10_49/b4206015275454.htm?chan=magazine+channel_news+-+global+economics

Trainor & Associates (n.d.) Case Studies for Process Improvement, retrieved from http://industrialengineeringconsultingfirm.com/process-improvements/case-studies

Trident’s Student Guide to Writing a High-Quality Academic Paper

Watson, R. (2010). Freight capacity will tighten, carrier executives predict, Transport Topics. Alexandria: Nov 22, 2010. pp. 3-4

Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial performance.

According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. Use the Internet to research Apple. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial found in your online course shell (Week 4).

Please use the following naming convention in the popup window for your video once it is finished uploading:

  • Title: Your First Name, Your Last Name – Social Performance of Organizations
  • Tags: BUS475, Social Performance
  • Description: First Name, Last Name – BUS475 Assignment 1 (Date Uploaded ex. 11-14-2014)

Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:

  1. Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale.
  2. Suggest five (5) ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for the response.
  3. Specify one (1) controversial corporate social responsibility concern associated with Apple.
  4. Submit a reference page with at least four (4) quality references that you have used for this presentation / paper. Note: Wikipedia and other Websites do not qualify as academic resources.

If you choose the written paper, your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the relationship between business and society, and the ways in which they are part of an interactive system.
  • Recommend ways stakeholders can influence the destiny of both business and society.
  • Analyze the various primary and secondary stakeholder groups, their roles, and relationships.
  • Compare and contrast the concepts of corporate social responsibility and citizenship.
  • Analyze ways ethical challenges affect the multiple functions of business.
  • Use technology and information resources to research issues in business and society.
  • Write clearly and concisely about business and society using proper writing mechanics.

What are the strategies of launching a new product in the market?

Use the same company from last week (COCA-COLA).

PRETEND COCA-COLA has decided to launch a new line of products.

Write a 1,050- to 1,400-word paper and include the following information:

  • In-depth introduction and conclusion
  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product which would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Once you have finalized your product concept based on the findings of your market research, outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.

Format your paper consistent with APA guidelines.

 

 

PART II

Pretend Chick-Fil-A decided to launch a new service, home delivery service

Write a 500 to 650-word paper that includes:

  • In-depth Introduction
  • A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle.

 

  • Format your paper consistent with APA guidelines.