Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.
We used Ubber as the company
Write a 1,050- to 1,400-word paper and include the following information:
Choose the target market for your product, and describe your target market in detail.
Create a new product which would appeal to your market.
Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
Once you have finalized your product concept based on the findings of your market research, outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
Format your paper consistent with APA guidelines.

7–10 PowerPoint slides APA formatting and references cited
The CEO of your company recently met with the external auditors to discuss the scope of the year’s audit. The auditors suggested that they conduct an integrated audit. The CEO has asked you, the accountant, to make a presentation at the next board of directors meeting that includes the following:
A. Give a definition of auditing.
B. Explain the purposes and reasons for public accounting firms to perform an integrated audit. Address the Sarbanes-Oxley Act (SOX).
C. Explain corporate governance and its relation to integrated audits.
D. Cite an example of a recent failure in corporate governance.
E. Find an article in which the actions that the public perceived as necessary to improve the quality of corporate governance are discussed; list the actions requested according to the article.

You are about to take over MoneyPlays Bank, a small but lucrative financial institution. You have hired new staff and are conducting orientation and training. You need to explain financial management risk to the new staff. Using the library and other credible sources, prepare a report responding to the following regarding factors of financial risk:

• Explain risk management to your new staff.
• Distinguish between the 3 factors of financial risk as it pertains to the banking industry. Explain each of the following:
  • Credit
  • Commodity
  • Operational risk
• Be sure to include an introduction and conclusion
• APA format

Persuasive Essay Rough Draft

This essay explores the persuasive mode, one of the more common kinds of writing you’ll experience throughout your college and professional career. Your goal is to persuade your audience to consider your position on a controversial subject. Understand, there is seldom a definitive right or wrong answer in anything. You should anticipate the real possibility that some of your readers will not initially agree with you on your stance. Part of this essay requires that you take opposing viewpoints into consideration when making your argument. By truthfully representing the strengths of your opponent’s point of view, you show that you have considered more than one option when making your decision. This gives you more clout with your audience.

Criteria

The rough draft of your essay should contain the following basic features:

• A well-defined issue that is controversial by nature
• A clear thesis statement that demonstrates the position you will be taking throughout the essay
• A treatment of at least three reputable sources, at least one drawn from the EBSCO database, and at least one of them supporting your claim
• A counter argument with at least one credible source defending the opposing viewpoint
• A refutation to or compromise with the counter argument
• If you have any difficulty finding sources in EBSCO, please contact the Grantham librarian at library@grantham.edu

In addition to the above, the rough draft of your essay should be:

• From 900 to 1200 words in length, typed in Times New Roman, 12pt. font, double-spaced, with one inch margins
• Written primarily in third person
• Edited for spelling, mechanical, grammatical, and typing errors

Write a paper that discusses the following 3 elements:

Provide an overview of how health care in the United States has evolved since the postindustrial period.

How has the evolution of medical technology, graduate medical education, and the professionalization of medical and nursing staff affected the delivery of care?

Why has the United States been unsuccessful in evolving the current health care system into a national health care system?

Note: Use APA style and 3 scholarly references. 6 pages

Research the literature on chronic pain, the gate control theory of pain, and behavioral theory of pain.

Select a specific pain disorder to present.

Develop a 5-slide Microsoft^® PowerPoint^® presentation describing the following:

• The basics of gate control theory
• The basics of behavioral pain theory

No Summary/Inroduction Needed

Include a minimum of five scholarly references.

Format your citations consistent with APA guidelines

Research the literature on sleep disorders and sleep deprivation, cognitive behavioral therapy for insomnia, and types of sleep disorders.

Select three sleep disorders to evaluate, including insomnia and sleep apnea.

Develop a 5 -slide Microsoft^® PowerPoint^® presentation describing the following: No Introduction/ summary needed

• The causes and characteristics of the selected disorders
• APA Format Cites and Speaker Notes

Discussion 1
In your own words, explain how to obtain the “expected value of perfect information” for any payoff table, which has probabilities associated with each state of nature. Then, provide an example, drawing from any of the payoff tables in Problems 1-17 in the back of Chapter 12. If no probabilities are given for the states of nature, then assume equal likelihood.
Problems
1. A farmer in Iowa is considering either leasing some extra land or investing in savings certificates at the local bank. If weather conditions are good next year, the extra land will give the farmer an excellent harvest. However, if weather conditions are bad, the farmer will lose money. The savings certificates will result in the same return, regardless of the weather conditions. The return for each investment, given each type of weather condition, is shown in the following payoff table:
Weather
Decision Good Bad
Lease land $90,000 $−40,000
Buy savings certificate 10,000 10,000
2. Select the best decision, using the following decision criteria:
1. Maximax
2. Maximin
3. The owner of the Burger Doodle Restaurant is considering two ways to expand operations: open a drive-up window or serve breakfast. The increase in profits resulting from these proposed expansions depends on whether a competitor opens a franchise down the street. The possible profits from each expansion in operations, given both future competitive situations, are shown in the following payoff table:
Competitor
Decision Open Not Open
Drive-up window $−6,000 $20,000
Breakfast 4,000 8,000
4. Select the best decision, using the following decision criteria.
1. Maximax
2. Maximin
5. Stevie Stone, a bellhop at the Royal Sundown Hotel in Atlanta, has been offered a management position. Although accepting the offer would assure him a job if there was a recession, if good economic conditions prevailed, he would actually make less money as a manager than as a bellhop (because of the large tips he gets as a bellhop). His salary during the next 5 years for each job, given each future economic condition, is shown in the following payoff table:
Economic Conditions
Decision Good Recession
Bellhop $120,000 $60,000
Manager 85,000 85,000
6. Select the best decision, using the following decision criteria.
1. Minimax regret
2. Hurwicz (α = .4)
3. Equal likelihood
7. Brooke Bentley, a student in business administration, is trying to decide which management science course to take next quarter—I, II, or III. “Steamboat” Fulton, “Death” Ray, and “Sadistic” Scott are the three management science professors who teach the courses. Brooke does not know who will teach what course. Brooke can expect a different grade in each of the courses, depending on who teaches it next quarter, as shown in the following payoff table:
Professor
Course Fulton Ray Scott
I B D D
II C B F
III F A C
8. Determine the best course to take next quarter, using the following criteria.
1. Maximax
2. Maximin
9. A farmer in Georgia must decide which crop to plant next year on his land: corn, peanuts, or soybeans. The return from each crop will be determined by whether a new trade bill with Russia passes the Senate. The profit the farmer will realize from each crop, given the two possible results on the trade bill, is shown in the following payoff table:
Trade Bill
Crop Pass Fail
Corn $35,000 $8,000
Peanuts 18,000 12,000
Soybeans 22,000 20,000
10. Determine the best crop to plant, using the following decision criteria.
1. Maximax
2. Maximin
3. Minimax regret
4. Hurwicz (α = .3)
5. Equal likelihood
11. A company must decide now which of three products to make next year to plan and order proper materials. The cost per unit of producing each product will be determined by whether a new union labor contract passes or fails. The cost per unit for each product, given each contract result, is shown in the following payoff table:
Contract Outcome
Product Pass Fail
1 $7.50 $6.00
2 4.00 7.00
3 6.50 3.00
12. Determine which product should be produced, using the following decision criteria.
1. Minimin
2. Minimax
13. The owner of the Columbia Construction Company must decide between building a housing development, constructing a shopping center, and leasing all the company’s equipment to another company. The profit that will result from each alternative will be determined by whether material costs remain stable or increase. The profit from each alternative, given the two possibilities for material costs, is shown in the following payoff table:
Material Costs
Decision Stable Increase
Houses $ 70,000 $30,000
Shopping center 105,000 20,000
Leasing 40,000 40,000
14. Determine the best decision, using the following decision criteria.
1. Maximax
2. Maximin
3. Minimax regret
4. Hurwicz (α = .2)
5. Equal likelihood
15. A local real estate investor in Orlando is considering three alternative investments: a motel, a restaurant, or a theater. Profits from the motel or restaurant will be affected by the availability of gasoline and the number of tourists; profits from the theater will be relatively stable under any conditions. The following payoff table shows the profit or loss that could result from each investment:
Gasoline Availability
Investment Shortage Stable Supply Surplus
Motel $−8,000 $15,000 $20,000
Restaurant 2,000 8,000 6,000
Theater 6,000 6,000 5,000
16. Determine the best investment, using the following decision criteria.
1. Maximax
2. Maximin
3. Minimax regret
4. Hurwicz (α = .4)
5. Equal likelihood
17. A television network is attempting to decide during the summer which of the following three football games to televise on the Saturday following Thanksgiving Day: Alabama versus Auburn, Georgia versus Georgia Tech, or Army versus Navy. The estimated viewer ratings (millions of homes) for the games depend on the win–loss records of the six teams, as shown in the following payoff table:
Number of Viewers (1,000,000s)
Game Both Teams Have Winning Records One Team Has Winning Record; One Team Has Losing Record Both Teams Have Losing Records
Alabama vs. Auburn 10.2 7.3 5.4
Georgia vs. Georgia Tech 9.6 8.1 4.8
Army vs. Navy 12.5 6.5 3.2

Discussion 2
Select one (1) of the following topics for your primary discussion posting:
•Identify the part of setting up a simulation in Excel that you find to be the most challenging, and explain why. Identify resources that can help you with that.
•Explain how simulation is used in the real world. Provide a specific example from your own line of work (Biotech/Pharmaceutical), or a line of work that you find particularly interesting.

Part 1: “Rhetorical Heritage, Modern Applications” (Lesson 1) Write a letter to your mentor explaining why a study of rhetoric and rhetorical canon is valuable to you, a modern-day student of English Composition. 300 words

Part 2: “Considering Your Audience” (Lesson 1, Chapter 1) Your text discusses three possible ways to view your writing audience (classical view, cognitive view, social view). Briefly describe each view, and for each one identify a type of writing for which that view would be particularly appropriate. Close your brief essay by telling which view you employ most often in writing. The paper should be about 250 words long—longer if necessary—and should clearly demonstrate your understanding of the content.

Please type—double spaced—to allow room for comments