Author: chris

Mapping Consumer Digital
Mapping a consumer purchase journey is an effective method for marketers to improve customer experiences. Mapping helps marketers diagnose relevant issues that are critical to target customers, and formulate innovative ways of delivering them a ‘wow’ experience. For this purpose, marketers need to understand the steps (i.e. need recognition, awareness, research, evaluate, purchase, pay and post purchase service) that consumers go through before purchasing a product online or offline.
For this individual assessment, you are asked to map your digital journey while purchasing a product or service online. You need to select a brand, or a firm that has a significant online presence in order to develop your map. If you are likely to interact with both online and offline contexts throughout the purchasing process, please consider both while mapping the journey. You are required to prepare a report covering the following key issues –
a. General introduction about the product or service, its nature, and targeted customers of the firm.

b. Create a map (e.g. a diagram or flowchart) that shows your journey from need recognition to post
purchase service that you have received from the selected brand or company. Specify each TOUCH POINT of your journey in the diagram.

c. Critically discuss how the brand or firm uses a different e-marketing channels or tools in each step of
your journey. Your critical discussion should include both positive experiences and negative experiences that you had with the brand’s / firm’s online presence. Your discussion should also include the interaction of online and offline context if you have used both the platforms (online and offline) while purchasing the product or service (i.e. specify the TOUCH POINTS when you have gone offline and discuss why you have done so).

d. Recommend if there are other useful e-marketing tools that the brand or firm could use to make your online purchase journey more rewarding. Discuss with examples how these tools could facilitate your journey further. Your recommendation could be based on other competitor firms\’ practices within the industry.

The length of the assessment should not be more than 8 pages (12 font; 1 inch margin in all side)

This is my second order, as previous writer was found to have plagiarized and was penalized for putting me in that predicament. I strongly suggest that the essay be written with only the literature I will list below, and no further examples from blogs, example essays or anything found on the internet.

Essay requirement:

Answering the question: the extent to which the work has dealt directly and clearly with the assigned task and provided a focused answer to the particular intellectual problem posed.

Structure: the extent to which the work demonstrates coherent organization of the material and an overall argument that proceeds logically from introduction to conclusion.

Conceptual clarity: the extent to which the work has understood key terms and concepts, defined ambiguous terms, and employed them correctly.

Analytic Content: the extent to which the work provides a critical analysis of the problem that evaluates competing arguments and interpretations rather than a purely descriptive or narrative discussion.

Literature: the extent to which the work demonstrates familiarity with, and command of, the relevant scholarly writings on the subject to which the work is addressed.

Evidence and Examples: the extent to which the work deploys apposite examples and pieces of evidence to support its claims, thereby turning unsupported assertions into critical arguments.

Style and Presentation: the extent to which the work makes effective and correct use of the English language, is clearly and soberly written, and tidily presented.

Literature:
Dahl, Limits and possobilities of democracy.
chapter 15.

David Held, Models of Democracy.

Schumpeter, J. (1943) Capitalism, Socialism and Democracy

Marxism and the International, Alex Callinicos.

Hague, R. and M. Harrop (2013) Comparative Government and Politics, 9th edition (Basingstoke: Palgrave). Ch. 16.

Linz, J.J. (1990) ‘The perils of presidentialism’, Journal of Democracy, Vol. 1, No. 1, 51-69.

Kitschelt 1990

Crossman

Singh 2003

Hodder-Williams, Richard, ‘The US Constitution’ in R. Singh, (ed.) (2003) Governing America (Oxford: O.U.P .).

If you feel you require more literature, in addition with the ones I have mentioned above, only use univeristy level literature, books or journals which you are able to cite. I stress, nothing from the internet, nothing plagarised otherwise I shall submit another complaint and provide the necessary proof as I found in my previous paper.

Working as a company consultant for the business that I work for has made me see various workplace issues that occur as a result of the relationship that exists between the managers and other junior employees. In this case, the company’s senior manager believes in letting staffing or workplace issues for the employees themselves, without offering any assistance where they are defeated. Ideally, the managers believe that the employees have the capacity and ability to perform jobs and should never complain because they are lucky for having secured those vacancies. Also, the managers urge them not to complain or rather exchange any words with him. A closer look at these issues reveals that the workers working within this organization have their employment and workplace right infringed. To sum up, the manager seems to lack appropriate leadership skills, knowledge and ability to provide the required administrative roles to the organization.

Exploring the Relationship between Transformational Leadership and Offshore Employee Retention in Oil Companies.

IMPORTANT: What makes each artwork modern? (explain each)

Group Assignment Scenario

Citizen’s Gas Company (CGC) provides natural gas service to 200,000 customers. The customer base is divided into the following three revenue classes:

Class Customers Sales in Cubic Feet Revenues
Residential 160,000 80 billion $160 million
Commercial 38,000 15 billion $ 25 million
Industrial 2,000 50 billion $ 65 million
Totals 145 billion $250 million

Residential customer gas usage is highly correlated with the weather. Commercial customer usage is partially weather dependent. Industrial customer usage is governed almost entirely by business factors.

The company buys natural gas from 10 pipeline companies in the amounts specified in contracts that run for 5 to 15 years. For some contracts, the supply is in equal monthly increments; for other contracts, the supply varies according to the heating season. Supply over the contract amounts is not available, and some contracts contain take-or-pay clauses. That is, the company must pay for the gas volume specified in the contract, regardless of the amount used.

To match customer demand with supply, gas is pumped into a storage field when supply exceeds customer demand. Gas is withdrawn when demand exceeds supply. There are no restrictions on the gas storage field except that the field must be full at the beginning of each gas year (September 1). Consequently, when the contractual supply for the remainder of the gas year is less than that required to satisfy projected demand and fill the storage field, CGC curtails service to industrial customers (except for heating quantities). The curtailments must be carefully controlled to prevent either an oversupply at year-end or a curtailing of commercial or residential customers so the storage field can be filled at year-end.

In recent years, CGC’s planning efforts have not been able to control the supply during the gas year or provide the information needed to establish long-term contracts. Customer demand has been projected only as a function of the total number of customers. Commercial and industrial customers’ demand for gas has been curtailed. This has resulted in lost sales and caused an excess of supply at the end of the gas year.

To correct the problems, CGC has hired a director of corporate planning. She is presented with a conceptual design for an information system that will help analyze gas supply and demand. The system will provide a monthly gas plan for the next five years, with particular emphasis on the first year. The plan will provide detailed reports that assist in the decision- making process. The system will use actual data during the year to project demand for the year. The president has indicated that she will base her decisions on the effect alternative plans have on operating income.

Assignment Requirements

1. Discuss the criteria to consider in specifying the structure and features of CGC’s new system.

2. Identify the data that should be incorporated into CGC’s new system to provide adequate planning capability. Explain why each data item it is important and the level of detail needed for the data to be useful.

Format of the Report and important notes

1. You at least should have the following details:
a. Assignment Cover Page clearly stating your name and student number
b. A table of contents and executive summary
c. A brief introduction or overview of what the report is about.
d. Body of the report with sections to answer the above questions (ASSIGNMENT REQUIREMENTS 1 TO 2) and with appropriate section headings
e. Conclusion
f. List of references.

2. Diagrams and tables clearly labelled and explained.

3. Ensure all materials are correctly referenced. Plagiarism will be severely penalised.

4. Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the assessment value per calendar day.

5. All assignments must be submitted electronically using a word processor, uploaded to Blackboard via SafeAssign. You must print and attach the full SafeAssign report with the Holmes Institute Cover Sheet to the printed assignment (hard copy).Note: ONLY one member of the group will submit the assignment to Blackboard via SafeAssign.

discuss fully the first new deal and second new deal of president Franklin Roosevelt, explain differences between the two phases and why the second became necessary.
the book( James A. Henretta et al, America: A Concise History, 6th ed., Vol. 2: Since 1865. Boston: Bedford/St. Martins, 2015.
(ISBN 9781457648649).)

have a 2500 word assignment which i need to write critical analysis based on comprehensive case study. so the major requirements i need you to do in this case analysis are (1) identify all important strategic issues, (2) perform whatever analysis and evaluation is appropriate, and (3) propose an overall action plan and set of specific recommendations addressing the issues you have identified.
The three sections of your report should be numbered and presented separately. Please use the headings above (and other subheadings whenever appropriate). In addition to these three main sections, please include an (unnumbered) Introduction and Conclusion.The Introduction should not summarise the case, but instead preview the main conclusions and structure of your paper. The Conclusion should present general, creative, and insightful take-away lessons that may be applicable to other companies

IMPORTANT NOTICES /
1- when identifying the strategic issues and the evaluation analysis please refer to the concept of globalization and different international strategies. as well as the concept of diversification and acquisitions. Also , the concept of competitive advantages and organizational structure.
2- please DO NOT write in general , i need a deep and comprehensive analysis of the case study.
3- Please include various charts, tables, or exhibits to support your analysis and recommendations. Keep in mind that some of your charts, tables, or exhibits may replace narrative text and make your paper more concise and therefore bette.
4- please have various references such as ( journals)
5- i have attached 3 readings that you should use to analysis the case study more.
6- the files i will provide are , case study , feedback form and the 3 readings.

so the structure of the paper will be
first introduction , then strategic issues , then analysis and evaluation , then recommendation , conclusion and finally references

Have digital technologies transformed the visual culture of cities and urban spaces? Critically explore how and why, with close attention to two or three case studies, and drawing from scholarly textual resources.

This part of the assessment will take the form of a written 2,000-word report (excluding references, citations, footnotes, endnotes, and appendices). The report will be based on a case study which along with the questions will be circulated in due course.

The assessment criteria will be based on:
– The strengths of the recommendations
– The appropriate use of the tools/techniques/models on which the recommendations are based.
– The ability to communicate effectively a complex environment
– The results-oriented nature of the work

These short essays are expected to be grounded on both academic literature and the candidate’s own opinion; therefore they should go beyond commonsensical arguments and should be written as if they were to be presented to a multinational company. Penalties will be applied to over-length essays, five marks will be deducted for every 100 words or part thereof over the word limit.

For supporting reading see “Creating a Marketing Plan: an overview” in Marketer’s Toolkit: the 10 strategies you need to succeed (2007). Harvard Business Essentials. Boston: Harvard Business School Press.
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