BUSN Module 2 Discussion

Going Green Box: Cascade Engineering Turns Its Plastics Manufacturing Business into a B Corporation (Read the full article on page 138; Please see attachment)The B stands for beneficial and signals a conformity to a set of transparent and comprehensive social and environmental performance standards—an unlikely match for a plastics manufacturer such as Cascade. Fred Keller, Cascade’s founder, believes businesses should be analyzed not only by profit but by how they benefit society.How has Cascade benefited stakeholders through its B corporation status?Do you think a company that manufactures plastic can be socially responsible?

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