Students will analyze opinion articles written by Roger Cohen, The New York Times, with the goal of understanding how this author markets a personal brand. Personal branding involves writing about a certain range of topics, writing to a particular audience, adopting a certain voice/tone, and habitually using certain rhetorical devices or modes of persuasion. The only 3 sources that can be used in this paper are the articles from New York Times, including Little Syria in Lesbos, Europe’s Deepest Debt, and An Unreliable German and the Volkswagen Debacle. Incorporating quotes from three articles are needed to support the points that are making
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