Project description
Introduction,background and objectives(1000wds)
Literature Review(3000wds)(must be academic literature and critique models)
-Explain models to be used
International Environment
1.VRIO
2.Value Chain
3.
External Environment
1.Porter’s Five Force
2.PEST
3.BCG Matrix
4.Summarize key factors in a SWOT
Methodology(500wds)
Analysis of IKEA(2500wds)
Conclusions and Recommendation(1000wds)
-Ansoff Matrix
-Bowman’s Strategy clock
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