Author: chris

Topic: Marketing management

Aim: Conduct a marketing analysis of Haighs Chocolates

https://www.haighschocolates.com.au/
Marking criteria:
 Aim: A study of the marketing environment and strategy of Haighs Chocolates

 Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)

 Analyse the main products, services, suppliers and customers of the company (10%)

 Describe the following marketing strategies used by the company
o pricing (10%)
o promotion (10%)
o distribution (10%)
 Compare the marketing mix to its competitors (10%)

 Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)

Topic: Topical marketing practice

You need to address the brief below – creating a creative campaign plan to address the requirements laid out in the brief.
Requirements:
In your team: You need to produce an industry standard presentation co-developed by you all which will be presented to industry professionals and tutors.
(Please refer to an example of a previous submission made by students, in response to a Werther’s Original (Sweets / Candy) brief – deposited in the Guided Learning section of your Breo site.
The format will be a PowerPoint slide (or Prezi / Apple etc.) presentation.
You will need content for a 30 minute presentation. ALL group members need to present, and be prepared to answer questions posed by the ‘clients’ for 10-15 minutes following your presentation.
Weighting – personal contribution (10%)
Individually: 1. An individual report on proposed improvements to the presentation, based on feedback given to you by the unit teaching team (this will of course, incorporate comments feedback from industry colleagues attending your presentation) Word Guide: 1000 words. Weighting – (30%)
2.An individual reflection on the process up to and including the presentation. Word Guide: 500 words. Weighting – (10%)
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Topic: About Intel Corporation( Intel Corporation)

1* SWOT and COMPETITOR ANALYSIS:-

(i)• Exceptional demonstration of knowledge Strengths Weakness Opportunities Threat (SWOT) and Market factors affecting the company situation

2* A NEW PRODUCT OR SERVICE IDEA:-

(i) • Exceptional New Product or Service idea including appropriate plans and
Marcomms (Marketing Communications); which Marcomms you wanted to used to promote your new product/service such as Direct marketing, Personal Selling, Social Media, Public relations or Sales promotions) illustrations.

3* FUTURE MARKETING STRATEGY

(i) • Exceptional future marketing strategy with focused and SMART objectives
(ii)• You may discuss the Marketing strategy of 4Ps for product based (Price, Place, Promotion, Product). if for service based add 3Ps (people, physical evidence, and process)
(iii)• Or you want to use other Marketing strategy also welcome. But, make sure it’s related to the strategy.
(iv) • Marketing objectives and strategies including how the company can move towards sustainable marketing

4* FINANCIAL FORECAST

(i)• Exceptional forecast (3-year forecast and budgets) with a very wide range of data sources and accurate calculations
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Topic: Marketing

Write a short essay of 800 – 1,000 words on “The impacts of population growth on food consumption, economic growth, income per capita growth, and market growth”. You are expected to refer to at least four additional references other than the text book chapters and lecture notes. It is expected that a suitable referencing style (including in-text references) is to be used, such as Harvard referencing, American Psychological Association (APA) referencing style, or a style suitable in your disciplinary areas.
The essay will be assessed by its clarity, relevance and extensiveness of reference.
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Topic: Placing Electronic records at the centre of care

Task:

Some say that wider access to and control of their own records will empower patients to become more active in managing their own health problems. Others say that such access and control may lead to wider health inequalities between the IT-aware and those lacking computer and internet skills. With reference to the literature in this area, discuss the issues around encouraging patients to take a more active role in managing their own clinical records and say which of these views you agree with and why.
The paper should encompass the following learning objectives into the body of the paper seamlessly:
• Describe the key historical developments in healthcare record keeping
• Understand why health care systems are moving towards electronic records
• Analyse the strengths and weaknesses of both traditional paper-based and modern electronic health records.
• Describe and critique the electronic health record programme in selected health care systems
• Discuss the structure of typical electronic health records.
• Develop a critical understanding of data security, integrity and confidentiality in electronic records