Author: chris

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

 

Identify the important attributes for your chosen product and select two key variables for your perceptual map.  Prepare a perceptual map for your chosen product/brand and using a minimum of five competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. 

 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. 

 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:  title page, reference page,  speaker notes, in-depth introduction and conclusion:

 

• Summary slide
• Target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral)
• Perceptual map
• Map placement explanations
• References

  Be prepared to present assignment during class and respond to questions

Assume you are employed as a counselor at your local high school. You need to conduct a 30-minute interview with a student who has suddenly had a dramatic decline in her grades. Prior to conducting any interview, it is extremely important to plan its structure, the type of information you hope to acquire, the timing and sequencing of the interview, and the types of questions you might want to ask. To prepare for the interview, analyze the structure of the interview and present a summary including the following reasons for your choices:

• Purpose of your interview
• Discuss the topics you plan to cover and the sequence in which you will cover them
• Questions you will use to obtain the information
• Opening techniques to build rapport with the volunteer
• Types and examples of questions you want to avoid

In your discussion, please be sure you cite, at a minimum, the online course and the text book for the course. Your paper should be 2–3 pages (not counting the cover and reference pages), be APA formatted, and include a reference page. Submit your assignment to the M2: Assignment 2 Dropbox.

Assignment 2 Grading Criteria	Maximum Points
Described a clear purpose for the interview.	10
Identified and justified topics to be covered in the interview and the sequence in which they will be covered.	20
Provided examples of at least 10 questions that could be used and explained why these questions were selected.	20
Described appropriate opening techniques for building rapport that reflected understanding of a specific interview setting.	20
Discussed and explained what types of questions should be avoided in this example interview.	10
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.	20
Total:	100

Clinical Research and Evidenced-Based Practice

You will identify if clinical research is the same as evidenced-based practice (EBP) or consider the obstacles to nursing research in a clinical environment.

Using the South University Online Library find research articles on clinical research and EBP.

Based on your research, respond to one of the following discussion questions.

Discussion Question 1

• How does your facility incorporate EBP in a clinical setting to promote patient outcomes? Do you have recommendations on how your facility can improve its use of EBP?

Discussion Question 2

• How can you use EBP in your practice? Discuss some impediments to creating a program of nursing research in your clinical environment.
• Identify and discuss strategies for promoting EBP in your practice.

Your paper should be 1750 words.  Please also check the rubric for this project that is stated in this post. Remember that your paper will be automatically submitted to “TurnItIn” for plagiarism review. APA formatted and 5% similarity.Make sure you use adequate, credible and reliable APA source 2 citations to support your work

 

International Lending and Financial Crises

 

 

 

International capital movements can bring major gains both to the lending or investing countries and to the borrowing countries, through intertemporal trade and through portfolio diversification for the lenders/investors. But international lending and borrowing is not always well-behaved, financial crises are recurrent. 

 

 

 

Develop a detail paper analyzing the empirical reasons for the international financial crisis and the role of the International Monetary Fund. Your paper should be APA format and structured as follows:

 

 

 

• Cover page with a running head

 

• Introduction
• International capital flows
• The International Monetary Fund
  • International Lending and borrowing between industrialized countries
  • International Lending by industrialized countries to developing nations
• Reasons behind International Financial Crisis

 

•  

 

1.     Overlending and Overborrowing: The Asian Crisis of 1997

 

2.     Exogenous Shocks

 

3.     Exchange Rate Risk

 

4.     Large Increases in Short-Term Debt to Foreigners

 

5.     Contagion

 

• Resolving the Crisis
  • Rescue Package
  • Debt Restructuring
• Conclusions
• References

Sustained profits come from building a competitive advantage. This advantage can be accomplished not only through good financial return on a specific process but also through the correct capacity decisions that must be integrated into the organization’s mission and strategy.

Jack Welch, former CEO of General Electric (GE), understood this better than anyone else. Although GE was a profitable and respected company when Welch took over, its financial results during the1970s were troubling to both its investors and senior management. Welch immediately made changes to the company’s structure and management practices. From the beginning, he stressed the importance of being one of the top players in the industry. He told his colleagues that GE should always be number one or number two in all its businesses; if it was not, then their only options would be to fix, sell, or shut down.

Because of this strategic direction, GE today usually dominates the markets in which it participates; and if it does not, then it divests. A major part of GE’s strategy is to be the first or second in every market. As you review the module readings for this week, consider the complexity of GE’s products and its emphasis on vertical integration and capacity planning.

GE’s Profile

The General Electric Company, or GE, is a diversified company that offers

infostructure, media and finance products and services. The company was

originally founded by electrical innovator Thomas Edison. It is also listed as one

of the most admired companies, ranking as number one in electronics and 16th

overall according to Fortune Magazine. For the company’s innovation focus, it was ranked as one of the world’s most innovative companies by Business Week.

GE’s Reach

The General Electric Company is organized into 5 divisions including

“’NBC Universal”, “Technology Infrastructure”, “Consumer & Industrial”, “Energy

Infrastructure” and “Capital Finance”. The company functions in over 100

countries and has over 300,000 employees. For 2009, the company achieved

$11.2 billion in earnings and an industrial cash flow of $16.6 billion. Effective

January 1, 2011, it reorganized the Technology Infrastructure segment into three

segments: Aviation, Healthcare and Transportation.

Services

Chemicals, Petrochemicals, and Fertilizers

Food & Beverage

Government & Public Administration

Metals and Metals Fabrication

Mining (Coal, Minerals, Metals)

Oil & Gas Upstream

Power Generation

GE. (2013). The History of General Electric. Retrieved fromhttp://www.ge.com/about-us/history/1878-1904.

GE. (2013). GE fact sheet. Retrieved from http://www.ge.com/pdf/news/GE-Fact-Sheet.pdf

Using the information above, the module readings, ABC University online library resources, and the Internet, respond to the following:

• How does GE’s framework give it the opportunity to be at the forefront of the markets in which it participates?
• Examine your own firm or a firm you would like to work for in the light of GE’s framework and respond to the following:
  • Does this firm have the means to execute like GE?
  • Which type of resources would the firm require?
  • How could GE’s lessons be applied to this firm?

By January 20, 2016, post your response to the appropriate Discussion Area. Through  January 23, 2016, review and comment on at least two peers’ responses related to their firm of choice.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

 

Write a 1-page, double-spaced paper in 12 pt. font answering the following question.  Please use APA format. Why are the costs of health insurance and health care increasing?

“Accounting for a Specific Circumstance” Please respond to the following:

 

• Use the Internet or the Strayer Library to research companies who have potential (1) pollution problems, (2) environmental-disposal problems, or (3) demolition issues (specifically big-box stores). Next, analyze how you, as the Chief Financial Officer (CFO) of a “big box store” that has potential pollution, environmental-disposal, or demolition problems, would handle these costs in your financial statements and communicate this proposed plan to your colleagues on the management team. Indicate how any resistance would be overcome. Support your stance with the information that you obtained through your research.
• Recommend the advantages and disadvantages of recording the above-referenced costs in the financial statements and how this might alter the company’s public image.

Question #1

What is the role of the manager in an organization? The role of the manager traditionally has been the person who has set short term goals for the organization to execute and perform tasks that include the process, procedure, and production of the organization’s purpose or vision. The modern role of the manager has developed to include the role of facilitator in the way the manager accomplishes these tasks.

 

Compare and contrast the role of management in the 20^th century organization and the role of management in the 21^st century. How has the change in the purpose of businesses (i.e. manufacturing vs. service) and business environment, worker attitudes, and behaviors affected the role of the manager in an organization? Discuss in detail.

 

Question #2

 

Who is the 21^st century manager? What are their characteristics and what is their role in the organization?

 

2 paragraphs or more for each question. Include in text citations and references in the response. APA format for citations and references.

 

For this  discussion you will have the opportunity to step into the role of a holistic health care practitioner and analyze a case-study using the concepts of holism, vitalism and the determinants of holistic health. Read the case below:

 

 

Rebecca, a 54 year-old female, suffering from chronic anxiety has come to have an initial interview with you because she is concerned for her health. She has a fear of speaking in front of large groups and breaks out into a sweat when she is nervous. She has suffered from insomnia for four years, has had heart palpitations at night for five years, and has had frequent night sweats for the last six months. She complains of fatigue and rates her energy at 5 out of 10, in a scale where 10 is the best score. A year ago she moved to a new city to take a job in a large corporate firm where she works 50 hours or more each week. She has no close friends nearby but speaks with her sister and mother regularly. She was involved with a church in her previous town, but stopped attending five years ago after her son and husband died suddenly in a car accident. Her complexion is pale and she has slightly dark circles under her eyes. She usually does not eat breakfast, drinks two 16 oz cups of coffee per day, and prefers sweet or salty foods from the corporate cafeteria for lunch. Dinner is usually a large salad, TV dinner, or fast food. She always includes dessert. She does not exercise and has a one and half hour commute to work each day in heavy traffic. In the evening and on weekends she watches TV, takes herself to the movies or enjoys other non-social, sedentary activities. She does not drink alcohol or smoke tobacco. She makes poor eye contact in the interview but does indicate she is serious about needing guidance to resolve her anxiety. She has not previously sought medical attention for these concerns and uses no prescription or over-the-counter medications.

In an initial post of 275 words, ANSWER THE FOLLOWING:

 

What are three additional questions you would want to ask her in order to have a more complete picture of her holistic health?

Why are these questions important and what information do you hope to attain?

Describe this patient’s vitality. Is their vital force weak or strong? How can you tell? If appropriate therapeutic measures were taken, would she recover quickly or slowly?

 

Substantiate your answers.

Which basic determinants of holistic health are not adequately addressed in her life? What are some simple improvements you could suggest?