Banner ads.

Visit portal sites like Google, Yahoo!, or Ask.com that use paid search for sponsored links and display/banner advertising. Search for items related to popular products or personal interests. What sponsored links or display/banner ads appeared alongside of your search results? How do those sponsored links or display/banner ads correlate to your search topic, if at all. Next, click on some of the sponsored links or display/banner ads that were produced along with your search results, and describe what happens. Did you get transferred to a product website? Were you taken to an online promotion such as a sweepstakes? What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort? Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective. End this assignment and your answers with Conclusions and Recommendations.

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