Question 1:
Consider that you are the owner of a store that sells electronics such as Televisions, VCRs, DVDs, mobile phones, etc. You are considering expanding to three different locations, including opening two stores in the cities of Sao Paulo, Brazil and Chile, Argentina from your current headquarters based out of Miami, Florida. You are also considering to implement an additional channel for trade i.e. e-commerce which will be global in nature, and serves your customers in both US locations and South American locations.
By the end of 2016, you will have 4 stores and 1 e-commerce web portal from which you sell the same electronic goods.
Answer the following questions. Your answers should all be double spaced, Arial 11 font, and should be between 1 and 3 pages.
1. Describe your e-commerce strategy, with respect to linking up your suppliers, web marketing strategy and concepts such as SEO, Social media strategy, etc. (Refer Chapter 8) – 300 points
2. Describe your organizational structure and the Global Information Systems you will roll out in 2016 for your organization. Describe some of the key challenges to implementing the GIS system. (Ref Chapter 9, 10)
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