Discuss the new product development process.

The New Product Development Process

In preparation for a presentation to the CEO of the organization next week on a product development strategy, prepare the following paper:

Choose a product (not a service) which means it must be tangible. Prepare a paper addressing the following tasks on your selected product.

Checklist:

  1. Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.
  2. Discuss the new product development process.
  3. Must have five references
  4. [M
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    Assignment
    :
    The New Product Development Process
    In preparation for a presentation to the CEO of the organization next week on a product development strategy,
    prepare
    the following paper:
    Choose a product
    (not a service) which means it must be tangible
    . Prepare a paper addressing the following tasks on
    your selected product.
    Checklist
    :
    1. Describe your new product. You have many choices. It could be a classically innovative product, new
    category entry, an addition to the product line or line extension. It could even include more minor product
    changes like product improvements, reposition
    ing, or cost reductions.
    2. Discuss the new product development process.
    3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be
    developed, and that the implementation be planned and executed. Imple
    mentation is often a key factor in
    product failure.
    4. Discuss the
    pricing strategy
    for your new product
    4. You will provide a 3
    5 page (APA formatted) paper with at least three supporting references. You should
    include at least one illustration which can
    be included in the body of your paper or appendix.
    Submit your Assignment to the Unit 6 Dropbox.
    Unit
    6
    Assignment Grading Rubric
    40
    Possible
    Points
    Specific Paper Objectives: Assignment Checklist
    (80%):
    Describe your new product
    8
    Discuss the new
    product and service process
    8
    New product launch strategy
    8
    Discuss your pricing strategy
    8
    [M
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    50
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    32
    Writing Style, Grammar, APA (20%)
    Grammar and Spelling
    3
    Paper is 3
    5 pages in length and r
    esponses
    are
    concise and direct
    At least one illustration
    is provided
    3
    At least three supporting r
    eference
    s
    and citations are
    provided
    .
    2
    8
    Total
    40

    Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.

  5. Discuss the pricing strategy for your new product

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