Evaluate the business model of NIKE through the interrogation of the product market, capital market and internal architecture over 5-year period.

Project description
Evaluate the business model of NIKE through the interrogation of the product market, capital market and internal architecture over 5-year period. Ratios alone are not acceptable (and should be sparingly used because they can be manipulated and do not show full trend.

Include 5 years line graph for each category.

1.Product Market

Under this category product life cycle of Nike, BCG, and Porters 5 forces should be discussed.

suggested references— Vernon 1966

There should be BCG graph Boston Consulting Group Matrix.
Porters five foces should be included.

2.Internal Archetecture
Internal Archetecture of Nike should be discussed
The three Inernal archetcture of nuke should be discsussed
Decision rights partitioning
Performance evaluation system
-Management accounting system
-Nonfinancial measures
Performance reward and punishment system

2.Capital Market

MODIGLIANI AND MILLER 1958
Tax beneifits
Compare Equty vs Debit

Are shareholders happy?

4.Interactions between product market, capital market and internal architecture:

M&A rationale: product market, internal architecture (capability), leasing, executive compensation (share options) to align internal architecture with capital market.

5.Recommendations:
Based on the interrogation of the business model, may make suggestions accordingly.

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