Explain the mobile industry, trends, challenges and applications.

Research, analyses and explain how a new or enhanced mobile presence could enhance the promotion and sales for an organization of your choice, Discuss and recommend a development path for a new or enhanced app for the organization.
This must be a business report, must be logical. Must use Harvard Referencing and in text citation throughout.
Must include integration of appropriate academic sources
Must include research and analysis.
must include discussion, evaluation and recommendations.

Must include 1. Introduction
2. Findings and analysis
3.discussion and recommendations
4. references

• Explain the mobile industry, trends, challenges and applications.
• Explain and evaluate the use of mobile applications features such as multi touch, accelerator and other interfaces.
• Explain the impact of the mobile applications for the business transactions.
• Evaluate the impact of the mobile applications for the business transactions.
• Critically evaluate and identify relevant applications to make business processes more efficient in an organization.

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