Cola Wars Continue: Coke and Pepsi in 2010
Make sure your memo is in a business memo format. 500 words max. Do not structure your memo as answers to these questions. Use these questions to think about the case and develop your own analysis.
1) Why, historically, has the soft drink industry been so profitable?
2) Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different?
3) How has the competition between Coke and Pepsi affected the industry’s profits?
4) Can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?
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