The Environmental Scan Paper
Each student is required to complete the question below. The length of the paper should not be no
less than 3000 words and no more than 5000 words (excluding tabulations, illustrative material etc). Select an organization of your choice and evaluate the implications for marketing
management in the next decade of what you believe to be the five most significant changes in
the general marketing environment, (which are currently detectable or predictable).
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