Read the Word document \”Innovative in Air Transport – Assignment Guidelines\” for all the detailed guidelines for the order.
Assignment 2: Individual Essay – 2000 words maximum
Choose an airline from the list below as your case study:
• Network carriers: IAG, Emirates, Turkish Airlines, Qantas,
• Low-cost carriers: Ryanair, easyJet, Vuelling
• Charter airlines: airlines in TUI group, Thomas Cook Airlines
• Regional airlines: Flybe, Republic Airways (US), Azul
For example: you can choose “Network carriers – Emirates” for the essay.
You are asked to:
• Discuss key innovations adopted by the airline concerned in the past few years (30%)
• Discuss key drivers of innovation (30%)
• Examine the link between innovation and improved business performance for the airline concerned (30%)
• Overall presentation
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