This is a degree case study essay.Topic is [The influence of the marketing to E-commerece market share Case study on Alibaba and Amazon from 2009-2014]. The main reasearch purpose is using marketing as a main cause(But you need simply write more causes ) then research and analysis how marketing influence the Alibaba and amazon Performance(market share) development during 2009-2014. (I dont know too much about marketing, but my supervisor wanna me include 4P and 6P in my essay). In this whole essay you need focus on marketing. The most important things is supervisor wanna see your research and your own opinion in this essay, like wat you can get or conclude from your research then let other online bussiness learn from you essay. Not only simply collect the data and information from the reference. You need have your own opinions in every part!!! My supervisor said dat she wanna learn something from this essay. Not only see the reference or data or simplay analysis!!!!
Here is my supervisor gave me the structure detail below:
CHAPTER 1: Introduction(wat am I doing and why its important) (1400 word)
1. start with E-commence development (first talk the E-commence developmentin the World, then in China) and how others online business failed
2. wat you try to find out or research in this essay
3. Research objectives.(i had already got the objectives) and research questiones
Specific objectives:
1. Understand E-commerce in china
2. To examine the impact of e-commerce developments on Alibaba and Amazon Companies in China during the period, 2009 and 2014.
3. Examine the performance difference between Alibaba and Amazon during the 2009-2014.(need find performance difference and courses of the difference)
2. Research questions
This research attempts to answer the following questions drawn from the above objectives. At the end of this research, the study findings should answer the following questions;
1. Wats the currents online business status in china?
2. The market difference between Alibaba and Amazon? (compare these 2 companies different performance)
3. Wat contribute to their performance difference? (find the courses in chapter 2 and in chapter 3 need to measure it chapter 4 need find their correlation)
chapter 2 Literature Review (4000 words)(this part include 30% marks, pls dont fail on this part)
2.1 marketing and E-commerce and performance(focus on performance)
2.2 E-commerce performance in china
chapter 3 RESEARCH METHODOLOGY (1600 words)
1. Review the deductive and inductive (approach)
2. quantitive and qualities (methods)
3. data collection methods (explain why you chose use this collection methods)
. I had already rewrite 2 times. Pls concentrate on this writing. My supervisor very strict!
Pls mention your grammar and words and sentence when you use in eassy. Thank you very much!! No one wanna mydify over and over again. Pls concentrate on!!!!!!!!!!!!!
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