What role do decentralization play?

Austin’s Shooters, Inc. operates a paintball course where customers can come to play paintball games and stage organized matches with their friends. Their accountant, Denny Dinsdale, has produced an income statement (presented below) depicting their first year’s operating data in the contribution margin format. The news is not good, given the loss of $30,000. However, Denny explains that this is the reason that the presentation is in this format. That is, Austin Douglas, the owner and manager of Austin’s Shooters, Inc. can use the statement to determine what will happen next year given changes in volume.

Income Statement

For the Year Ended December 31, 2004

 

Revenue:

Admission fees (1,600 shooters)                                                   $  80,000

Supplies and Concessions                                                               $  24,000

Total Revenue ($65 per unit)                                                 $104,000

 

Variable Costs:

Cost of supplies & Concessions Sold                              $14,000

Electricity (purchased per KWH)                                    $30,000

Wages of Games Coordinators (DL)                              $40,000

Liability Insurance (based on # of customers)               $10,000

Total Variable Costs                                                               $  94,000

Contribution Margin                                                                               $  10,000

 

Fixed Costs:

Depreciation – Bldg & Fixtures                                       $12,000

Advertising                                                                      $  3,000

Heat and Light for Bldg.                                                 $  5,000

Property Taxes                                                                $20,000

Total Fixed Costs                                                                    $  40,000

 

Operating Income <Loss>                                                                       $<30,000>

 

 

After careful review, Austin tells Denny that the classifications are not all correct. Austin enumerates three issues as follows:

 

  1. Electricity cost is only for lighting a rather large area of land for play at night and is always on after sunset regardless of how many shooters are on site.
  2. Although the wages of games coordinators are hourly, they are required to be present during all working hours to help ensure the safety of the shooters. Number of workers is adequate for up to 4,000 customers annually.
  3. Since the liability insurance amount is based on number of shooters it does vary with volume, but it only increases for increments of every additional 5,000 shooters. Volume is expected to increase to 2,500 shooters next year, but 5,000 shooters clearly exceed the relevant range of expected operations for the foreseeable future.

 

Denny has assured Austin that the information is accurate and that the expenses are properly classified.

 

Required 

[Note: Your answer should be no longer than two pages total.]

 

  1. Assuming Denny is correct, what is the expected income for the upcoming year? Assuming Austin is correct, what is the expected income for the upcoming year? (Continue to next page…)
  2. Denny suggests that Austin should either try to ramp up capacity and operations or shut down. This advice is based on the fact that it would take 6,400 shooters to break even under the current structure. Denny further argues that at 6,400 shooters, more workers would be needed and liability insurance would double. Currently his numbers don’t even include those increased costs. Austin claims he can break even at 2,134 shooters and at the projected level of 2,500 shooters make a decent profit. Which break even point and income/loss calculation is correct?
  3. After entertaining Austin’s arguments, Denny claims that he was taught in managerial accounting that direct labor (DL) and electricity are always variable costs. This is because workers are paid hourly and electricity is purchased as used per month (i.e., per KWH). How would you support Denny’s view? How would you support Austin’s view? (Hint: You may also want to consider depreciation expense here.)
  4. Do you believe this situation is more likely or less likely to occur in larger v. smaller companies? What role might decentralization play?

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