What types of models and strategies work for reaching company goals.

Question 1 of 20 5.0 Points
An important issue for businesses in the online environment is:
A. promotion efforts associated with the production of product information.

B. what types of models and strategies work for reaching company goals.

C. ensuring that all products are equally suited to the online marketplace.

D. how to use the Internet as a resource for acquiring information.
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Question 2 of 20 5.0 Points
Understanding digital business is important because:
A. it promotes Western industrial economies around the world.

B. it eliminates the difficulties associated with post-transaction shipping and delivery.

C. it helps to solidify your business strategy.

D. it allows for reciprocal, interactive transactions that foster long-term customer relationships.
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Question 3 of 20 5.0 Points
What effect did the development of money economies in early human history have on business activities?
A. It simplified them by eliminating the need to trade with perishable goods.

B. It shortened the horizons for consumption planning.

C. It made them more sophisticated by creating opportunities for credit and interest.

D. It motivated people more to work for money than for goods or services.
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Question 4 of 20 5.0 Points
Communication technologies (including the Internet) have:
A. signaled the end of the consumer economy.

B. made face-to-face interactions easier and less costly.

C. enabled new ways to reach as many customers as possible.

D. created the reality that printed communications now remain in use longer.
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Question 5 of 20 5.0 Points
The first online network communication, created by the Defense Department in 1969, was known as:
A. ARPAnet.

B. NSFnet.

C. ICANN.

D. Gopher.
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Question 6 of 20 5.0 Points
The World Wide Web can accurately be described as a:
A. network of networks.

B. network of electronic documents.

C. network of streaming audio/video information.

D. network of generic domains.
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Question 7 of 20 5.0 Points
Which is NOT a reason for using the Internet in business strategy planning and execution?
A. Using the Internet as an information resource

B. Using the Internet as a source of market intelligence

C. Using the Internet to develop new products and services

D. Using the Internet as the sole means of digital communication
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Question 8 of 20 5.0 Points
Using the Internet to communicate and transact business across wide geographic distances facilitates:
A. globalization.

B. economies of scale.

C. market efficiency.

D. consumerism.
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Question 9 of 20 5.0 Points
A company that uses its Web page to promote, inform, and advertise its products and provide easy directions and contact numbers to its retail outlets is engaging in:
A. e-business.

B. e-trade.

C. e-commerce.

D. electronic data interchange.
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Question 10 of 20 5.0 Points
Enabling and facilitating the buying and selling of goods and services via electronic information systems technologies instead of the traditional systems of written sales contracts, work orders, checks, and purchase orders is a characteristic of:
A. e-business.

B. e-trade.

C. e-commerce.

D. e-marketing.
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Question 11 of 20 5.0 Points
The organization of different topics related to a central purpose is known as a(n):
A. analysis.

B. syllogism.

C. framework.

D. concept.
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Question 12 of 20 5.0 Points
__________ occur when parties negotiate with a goal of reaching an agreement.
A. Framework exchanges

B. Exchange processes

C. Central exchanges

D. Framework objectives
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Question 13 of 20 5.0 Points
Which of the following resources can be exchanged on the Internet?
A. Money

B. Goods

C. Status

D. All of the above
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Question 14 of 20 5.0 Points
According to resource theory, which of the following resource exchange factor characteristics is correct?
A. Information – high particularism, low concreteness

B. Services – high particularism, high concreteness

C. Love – low particularism, low concreteness

D. Money – low particularism, high concreteness
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Question 15 of 20 5.0 Points
Which of the following is a goal of resource exchange relationships?
A. Reducing reciprocity

B. Increasing costs

C. Developing customer loyalty

D. Eliminating the “honeymoon”
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Question 16 of 20 5.0 Points
A company with a combined on-line and off-line presence is colloquially known as a __________ company.
A. clicks-and-mortar

B. pure-player

C. B2B

D. combination
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Question 17 of 20 5.0 Points
To the extent that the Internet affects dependence and uncertainty, it can change which aspect of a business resource exchange relationship?
A. Reciprocity

B. Activities

C. Meaning

D. Process
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Question 18 of 20 5.0 Points
Which of the following resource exchanges can be easily accomplished over the Internet?
A. Exchanging room and board for au pair services

B. Buying a hamburger

C. Providing medical and dental services in return for increased status

D. Trading “eyeballs” for money
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Question 19 of 20 5.0 Points
Portal content, listservs, and newsgroups share which of the following Resource Theory characteristics?
A. High personalization, high concreteness

B. Low personalization, low concreteness

C. High personalization, low concreteness

D. Moderate personalization, moderate concreteness
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Question 20 of 20 5.0 Points
The extent to which a resource is targeted towards a specific individual can be described as:
A. exclusivity.

B. ubiquity.

C. specialization.

D. personalization.
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