What would be the benefits and the drawbacks of applying the lessons of F.I. Stuart’s article to this service?

You are required to produce a 1,500 word report on the subject below. The word count does not include any index or References. An Executive Summary IS NOT required and will not be included in the word count. Correct Harvard Referencing is expected for all documents cited and plagiarism will not be tolerated. Better marks will be achieved for demonstrating individual research beyond the texts provided by the course.

This assignment counts for 40% of the final mark.

Consider a service operation of your choice that is delivered on the cholesterol campus (University of Essex). What would be the benefits and the drawbacks of applying the lessons of F.I. Stuart’s article to this service? Make recommendations to the service’s operations manager on which of the lessons they should adopt.

Stuart, F.I., 2006. Designing and executing memorable service experiences: Lights, camera, experiment, integrate, action! Business Horizons, 49(2), pp.149–159

This paper (Stuart, 2006) is posted in the additional (Reading for assignment)

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