A+ Paper needed…and Original
All type must be double spaced.
You are required to support the content using the text book and other outside journal articles. A total of four references with four citations one may include the text book
Your paper must include a title page
Paragraph indentations are required.
Citations in the written text of the work and references at the end of the paper.
References must contain a hanging indentation which is the first line is set flush left and the second and subsequent lines are indented 5 spaces.
Type font must be either Arial or Times New Roman 12 Pt.
Al pages must be numbered to top flush right.
The five page must be in addition to the cover page and the reference page
Creative Brief for Ford Motor Company
Product: Ford Mustang.
Objective: To reverse lagging sales.
Target audience: 25- to 35-year-old consumers, split evenly between males and females, college educated, with annual incomes of approximately $40,000. Psychographically, the targeted market is a group known as individualists. They tend not to buy mainstream products. In automobile selection, they place greater emphasis on design elements, distinctiveness, and utility.
Message theme: An automobile is like a fashion accessory. A car is selected because of the statement it makes to others.
1. As an account executive for an advertising agency, discuss the creative brief in terms of completeness of information provided and whether the objective is realistic. What addi tional information should the Ford Motor Company provide before a creative can begin working on the account?
2. The media planner for the Ford Mustang account suggests a media plan consisting of cable television, print advertising, Internet ads, and network advertising on Fox shows The OC, House, 24, The Simpsons, and King of the Hill. Evaluate this media plan in light of the creative brief’s objectives. Can these shows reach the target audience?
What information does a creative and the account executive want from the media planner before starting work on actual commercials?
3. From the viewpoint of the creative assigned to this account, do the creative brief and the media plan (see Question 2) contain sufficient information to design a series of advertisements? What, if any, additional informa tion is necessary?
4. Using the information provided in the creative brief, prepare a magazine advertisement. Which magazines might match the target audience?
Ethics & Regulation
5. When does an ad becomes false or misleading?
6. What is the primary function of the National Advettising Review Board?
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