What are some of the implications of the ubiquity of advertising in today’s media environment?

Discussion questions
2/11
Activity
Let’s look at what makes an advertisement successful. Scan the Internet or the resources in our university library’s periodical databases, such as Adflip http://www.adflip.com/ or this one http://library.duke.edu/digitalcollections/adviews/ from Duke University, for an advertisement (in any medium–print, radio, TV, the Internet, etc., so long as you will be able to share it in class).
Assess the ad using those “10 Rules for More Effective Advertising” https://web.njit.edu/~lipuma/Rules4EffAdvertising.html and the key questions to ask when analyzing advertising in the media literacy lecture. You should ponder, too, why we need to understand the role that advertising plays in our media and society. For example, what are some of the implications of the ubiquity of advertising in today’s media environment? To deepen your understanding, review the Advertising Theories http://sk.sagepub.com.ezproxy.umuc.edu/reference/communicationtheory/n8.xml in the Encyclopedia of Communication Theory and Tony Purvis’ essay, “Advertising – A Way of Life” (Chapter 1) in Advertising As Culture.

Your presentation should take the form of a podcast, vlog, blog, narrated PowerPoint, unnarrated PowerPoint with Speaker’s Notes, infographic, Animoto, Prezi, or other multimedia or message post with/without visuals. It must include a link to the advertisement you analyzed.
Part 2
Take a look at these YouTube examples of advertisements for natural gas extraction through fracking and the BP Oil Spill in the Gulf of Mexico:

1. Do you think the “real” Fracking and BP oil spill ads follow the PRSA Code of Ethics?
2. How do the advertisements make it seem as if their positions are fair and reasonable? Do they present opposing points of view?
3. Do the mainstream news media regularly cover the potential environmental dangers of fracking? What about the BP spill? Why do you think commercial media, such as NBC, FOX, CNN, and other major networks do not cover environmental issues very much?

Activity #2:
Another important issue, however, is whether the businesses that can purchase commercials on TV, magazines, and billboards drown out the voices of people and organizations with less money but valid messages.
Some questions for you:
1. When we think about “commercial” media – and its most specifically targeted messages through PR or advertising – whose viewpoints get heard and who is ignored?
2. If a democracy relies upon the competition of ideas, whose ideas are being heard?
3. And with the purchase of Internet providers by large corporations, will a wide range of voices be able to be heard on the Internet, or just those that benefit the corporations?

What are 3 artifacts of a fire that would indicate the heat of the fire and points of origin? Explain.

You are the supervisor for the Beatts City Arson Squad. It is 3:00 a.m., and the temperature is below freezing. Your unit is called to a suspicious fire scene. Your team consists of you and 3 others. Upon arrival, you discover that the fire is at the Novandon Discount Department Store. There are 6,000 of these stores in the United States, and they are very successful. This store is two stories high and has a customer elevator in the front of the store and a freight elevator in the rear.

The battalion fire chief reported to you that the crowd of onlookers braving the cold to watch the fire contains about 100 people. In addition, the battalion chief provides you with 3 plastic gas containers (3 gallons each), the type used for putting gas in lawn mowers. They all have residual amounts of what smells like gasoline in them. The spouts are attached, and the caps are off of all three cans. One of your investigators takes them as evidence.

The battalion chief related that the fire had 3 points of origin. One point of origin is upstairs in the rear warehouse section, one in the upstairs ladies’ clothing department, and one downstairs in the side entrance of the store where the outdoor and garden section is located. It is clearly an arson fire. The battalion chief tells you that the fire will be under control in about 45 minutes, and he will release the scene shortly after that. You are aware, from local media sources, that this chain of stores has had employee relationship problems—specifically with gender inequality—and recently laid off 18 women for complaining.

Prepare a report on the details of the Novandon Discount Department Store arson fire. You should include the processing of evidence provided in the scenario and the processing of evidence found at the points of origin of the fire. This includes how and why you recorded the artifacts and the scene. You should include safety equipment and precautions you took during processing.

Explain your probable cause for getting a warrant for the scene.

Assignment Guidelines

  • Address the following in 5 pages and no more then 25% plaigiarism:
    • What are 2 actions that can be taken pertaining to the crowd of onlookers that might help you identify the offender(s)? Explain.
    • What are 2 areas you would check to ensure the scene can be searched safely? Explain.
    • What personnel records and other business papers should you subpoena from the Novandon Discount Department Store? Explain why.
    • What are 3 artifacts of a fire that would indicate the heat of the fire and points of origin? Explain.
    • What are 2 elements of evidence you would expect to find in the scene? Explain.
      • How would you collect them for evidence? Explain in detail.
    • What is 1 method for search, other than visual, you would use to identify the presence of an accelerant? Explain the process.
    • What are 2 items of equipment that will be absolutely necessary to conduct the crime scene search? Explain.
    • Promulgate a theory, based on facts and not on emotions, on the circumstances surrounding this arson investigation. Be as creative as necessary, but support all statements accordingly

What aspects of cultural diversity should be considered critical knowledge for security managers in a global environment?

250-300 words each

 

What aspects of cultural diversity should be considered critical knowledge for security managers in a global environment? How does this affect their function as a security manager within their environment? Explain.

 

 

What are some predominant cultural influences that affect the administration of justice and security? What are the positive and negative effects of these cultural influences? What recommendations would you suggest to mitigate the negative effects?

Describe the type of banking and loan arrangements you would use to collect the funds to launch the business, and explain how these accounts would be monitored to ensure accuracy and sufficiency of funds.

You are looking ahead to starting a business after graduation. A colleague recommended that the two of you begin developing a plan now to determine how funds will be obtained to launch the business and support operations. You both agree that the business will require at least $50,000 of start-up capital and one employee besides yourselves. Include the following information in your plan:
• Describe the type of banking and loan arrangements you would use to collect the funds to launch the business, and explain how these accounts would be monitored to ensure accuracy and sufficiency of funds. Show an example of how a loan might be constructed to obtain the start-up capital, including computations of payments and interest.
• Discuss the types of taxes you will need to consider collecting, paying, or remitting relative to your business, and explain how these are computed.
• Explain how you will use pricing, commissions, discounts, markups, or markdowns strategically to help generate interest in your business product or service offering.
o Discuss how these will affect income and the cash available to the business.
• Assuming that inventory and computers are among the first asset purchases planned, explain how these will be acquired.
o Show computations of how costs will be recovered.
• Discuss how technology and the Internet will be used for banking and financial aspects of the start-up and operation of your business.
• Discuss the issues and risks associated with processing financial transactions and records on the Internet, and explain how you plan to address them.
Submitting your assignment in APA format means, at a minimum

What can you learn from the financial statements of competitors that determine the relative cost position of your company?

To develop a strategic plan, as a nonaccounting manager, you need to analyze and link management accounting data and performance information with business strategies. You also need to extend the scope of management accounting beyond the organization. For this perspective, you will need to focus on variables that are external to the firm, such as variables relating to markets, customers, and competitors. This external focus will help you develop a sustainable competitive advantage, which is the primary element of your long-term growth strategy.

In this assignment, you will analyze the factors that affect the long-term growth strategy of a company.

Tasks:

Respond to the following:

  • What can you learn from the financial statements of competitors that determine the relative cost position of your company?
  • What are some of the ways in which you can secure a sustainable cost advantage over the competition?
  • How does maintaining a strong understanding of relative costs help you maintain the competitive advantage?
  • How do you use cost structure to differentiate products? Do you think product differentiation is a successful growth strategy? Why or why not?
  • What is the usefulness of conducting a customer profitability analysis?

Submission Details:

By Saturday, February 6, 2016, post your response to the appropriate Discussion Area. Through Wednesday, February 10, 2016, review and comment on at least two peers’ responses.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

  • Read your peers’ answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

Describe which of the quantitative and/or qualitative tools you would use for data analysis. If you have collected data, perform the analysis.

For your course project work this week, consider what you have learned about diagnosing organizations and the diagnostic process.  Use that knowledge to complete the first milestone of your course project.

Milestone Two: Needs Assessment

For your course project work this week, consider what you have learned about collecting and analyzing diagnostic information.  Use that knowledge to complete the second milestone of your course project.

Use the selected organization and problem identified earlier in the course and determine which one or more of the diagnostic tools would be useful in collecting the organization data needed to plan a major change effort.  Describe what data you would collect and the method(s) for doing so.  Collect the data if possible.

Needs Assessment and Diagnosis

  • Data collection
  • Data analysis

Describe which of the quantitative and/or qualitative tools you would use for data analysis.  If you have collected data, perform the analysis.

Submit a draft bibliography of your final paper. Three to five peer-reviewed journal articles are required for this assignment.

Your assignment should be no fewer than 2-3 page(s) in length.

Reference all sources using APA format. For guidance using APA format, please contact your instructor.

Define, describe, and explain the principles of critical thinking.

Original work ONLY, due 2/3 but can extend to 2/4 if requried.

 

Prepare: In preparation for discussing the importance of critical thinking skills, please read Chapters 1 through 3 of Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills, as well as the following articles: “Critical Thinking and the Challenges of Internet,” “Common Misconceptions of Critical Thinking.”

 

Reflect: Critical thinking gets you involved in a dialogue with the ideas you read from others in this class. To be a critical thinker, you need to be able to summarize, analyze, hypothesize, and evaluate the new information that you encounter.

 

Write: For this discussion

 

  • Define, describe, and explain the principles of critical thinking.
  • Search the Internet, media, or the Ashford University Library, and find an example of good, careful (critical) thinking, and explain why you think it exemplifies strong critical thinking skills. Post a link or reference information for that source, describe the content, and explain how it is a good example of critical thinking.
  • Search the Internet, media, or the Ashford University Library and find an example that lacks good, careful (critical thinking). Post a link or reference information for that source, describe the content, and explain why you think it demonstrates poor critical thinking skills.
  • Support your claims with examples from required material(s) and/or other scholarly sources, and properly cite any references.

Your initial post should be at least 250 words in length.

Using The Nature Conservancy Web site, calculate your carbon footprint.

A carbon footprint is the amount of greenhouse gas emissions that each individual produces. Calculating your carbon footprint can give you a new perspective concerning how much you are really contributing to the greenhouse effect.

In this assignment, you will apply what you have learned about taking personal responsibility for your environment and calculate your own carbon footprint.

Using The Nature Conservancy Web site, calculate your carbon footprint. You can calculate this by clicking on the calculator and filling out the estimated values. Access this Web site using the following link:

Respond to the following:

  • Describe your final carbon footprint.
  • Classify where most of the carbon you generate comes from.
  • Considering all you have learned in this course, state if you feel you have a new appreciation for your role in the environment.
  • Examine how you impact the environment. Do you think you impact the environment more than you should?
  • Describe the part of your life that is contributing the most carbon.
  • Propose how you can reduce this number. In your opinion, explain if it is realistic for you to try and reduce this number.

Write your initial response in approximately 300–350 words. Apply APA standards to citation of sources.

By Sunday, February 7, 2016, post your response to the appropriate Discussion Area. Through Wednesday, February 10, 2016, review and comment on at least two peers’ responses. Consider the following:

  • How does your carbon footprint differ from theirs?
  • Suggest ways in which your classmates can reduce their carbon footprint.

What is an “Annotated Map”?

GGH206 Homework Assignment #1: Annotated Map
Geography of the Middle East
Park University

Purpose:
This assignment is designed to help you demonstrate the ability to gather and critically evaluate information related to the second Core Learning Outcome for this course, which states that you should be able to: Identify Middle Eastern countries and major physiographic features by name and map location.

Instructions:
On a blank outline map of the region, carefully and clearly label 20 of the physical features found within the Middle East that you have selected based on reading Chapter 2 or from additional sources. In addition, for at least 10 of these features, you must also include a brief annotation—i.e., 1-2 detail-rich sentences—that gives an example of how the feature has made (or continues to make) a significant impact on some aspect of the human/cultural geography of the region.

Ideally, the features will be of a variety of scales and types—i.e., do NOT just simply use all of the major topographic features (e.g., Rocky Mountains, Great Plains, etc.). Rather, you should try to demonstrate that you have invested some time and thought into thinking critically about which features to include. You are welcome, and encouraged, to include a few very specific physical features, such as Devil’s Tower or the “Tooth of Time.”

The preferred method for completing this assignment is for you to use an internet search engine to find a copy a blank map of the Middle East (i.e., one that only shows the boundaries of the states and provinces at most) and then copy and paste that image onto PowerPoint slide and label the features you select in your map in that software (Note: Word or a graphics program such as Paint may also be used, if you prefer). If you do not feel technologically savvy enough to do that, you may simply print a hard copy (i.e., paper) map and use colored pencils, etc., to identify each of the physical features you have selected. In either case, it is expected that you will use colors and/or symbols to represent certain types of features (e.g., blue for lakes & rivers, brown triangles for mountain ranges, etc.).

Your map must also contain a title, legend (i.e., set of boxes indicating colors or symbols used on the map), and list of sources used (this should be at the bottom of the map). Blank outline maps may be obtained from the Internet or other print sources, provided that they are acceptable to the instructor. NOTE: If you opt to construct a hard copy map, you may wish to copy the map onto an 11”x17” paper in order to provide more room for writing.
Maps will be evaluated on the basis of completeness, accuracy, and neatness. (Note: While you are not expected to be an expert cartographer, you are expected to demonstrate professionalism in your efforts, as well as an effort to carefully understanding of the location and extent of the features being mapped through the attention to detail that is illustrated in your work.)

Submit your assignment by uploading it to the “Assignment 1” page in the course website. This assignment is due by class time on the date indicated on the syllabus.
What is an “Annotated Map”?
An annotated map is essentially a map showing the location of various selected features (political units, cities, rivers, bodies of water, mountains, etc.) but that also includes statements explaining the significance of some of these features. Click on the following link to see an example of an annotated reference map of Ireland that was made by the U.S. National Geographic Society:
http://shop.nationalgeographic.com/ngs/product/maps/wall-maps/specialty-maps/1981-ireland-and-northern-ireland-visitors-guide-map
[Note that you can click on the map at the above website and zoom in on it to read examples of the annotations that appear in blue text scattered across the map (often around the edges and with arrows pointing to the specific feature).]
For this assignment, you are being asked to construct just such a map for The Middle East. Again, the purpose of this assignment is to ensure that you can demonstrate knowledge associated with CLO #2, as well as the ability to apply basic geographic skills and knowledge.
Steps for Creating an Annotated Map:
1) All good cartographers (i.e., mapmakers) know that before you actually start making a map, the first step is to do research about the information you are going to map. Basically, this means that you need to decide which features you would like to include and find the material you will use for your annotations. For this assignment, you must label on the map at least 20 physical features of your choice. You may include rivers, lakes, mountains, hills, plains, or any other type of physical feature that you would like to identify. Please try to be creative in your selection of additional features. For example, try to chose a variety of different types of physical features, as well as several from different scales (e.g., instead of choosing the entire Rocky Mountain range, you could select a particular range within it (such as the Sangre de Cristo range) or even a single mountain peak (such as Pike’s Peak). Take some time to learn a little about the feature before you select it. You will need to provide a one sentence annotation for each of features that you included, so be sure to take notes and keep track of your source information.
2) After having learned about the material you want to include, the next step is to find a base map of the region. Simply doing an Internet search for images using the keywords “blank,” “outline,” “map,” and “Middle East,” will return many different results. You are welcome to choose the version that you think is most appropriate, however, it is required that the map truly be blank! In other words, it should have nothing more on it than the outline of the The Middle Eastn land area, the boundaries of the independent political states (i.e., countries), and perhaps unlabeled rivers or lakes.

Now, copy and paste the blank map image into a PowerPoint or Word document. Honestly, PowerPoint provides much greater flexibility for layout work than Word, so even if you are not that familiar with it, you are encouraged to try it first. Also, if you happen to be familiar with more specialized software, such as Paint or even ArcMap, you are welcome to use it if you would like–just be sure to turn in a version of your file in a common exchange format (such as JPEG).
3) Next, carefully and clearly label all of the U.S. states and Canadian provinces in addition to the 20 physical features that you have selected. You can do this in PowerPoint or Word by simply inserting textboxes and placing them over the feature you would like to label. For each of the additional features that you include, you should also insert symbols, shapes, colors, etc., to indicate, as best you can, the extent of each of the physical features identified. It is recommended that you choose a certain symbol or color to represent each different type of feature (e.g., blue for lakes & rivers, brown triangles for mountain ranges, etc.).
4) Now you are ready to insert your annotations for at least 10 of the features you chose to include. Again, you can do this by inserting textboxes. Each annotation should be a full, detail-rich sentence (or possibly two) that highlights the significance of the feature from a geographic perspective. Specifically, this means that each annotation should indicate how the feature has had (or still currently has) a significant influence on the human/cultural geography of the region. For example, the geographical significance of a physical feature is NOT that it is technically “the longest,” (etc.), but because it serves as a major transportation corridor (i.e., it facilitates the movement) of goods, people, etc., from one area to many other areas. Feel free to use your textbook as a source of ideas and information, but you should also search for more information about the features on the Internet, etc.
5) Finally, your map should also contain a title, legend (i.e., set of boxes indicating colors or symbols used on the map), and list of sources used (this should be at the bottom of the map). Blank outline maps may be obtained from the Internet or other print sources, provided that they are acceptable to the instructor.

GGH206 Homework Assignment #1 Score Sheet

Blank outline map of the region was used (5 pts)
All U.S. states and Canadian provinces/territories were correctly labeled by the student (10 pts)
At least 20 physical features were correctly identified/labeled by the student (10 pts)
The physical features were of a variety of scales and types (4 pts)
Symbols, shapes, etc., were used to indicate different types of features and their areal extent (6 pts)
Annotations for at least 10 of the 20 physical features – each of which gives an example of how the feature has made (or continues to make) a significant impact on some aspect of the human/cultural geography of the region (20 pts)
Map includes a title and a legend (4 pts)
Includes citations and a list of sources used (6 pts)
All map content is presented on ONE slide/image/page (5 pts)
TOTAL (70 pts possible)

What is HR’s role in ensuring creation and sustainability of the type of climate that CEO Grossman is speaking of within her organization?

Use this website for video

 

 

  1. Forbes. (2014, February 10). HSNi’s Mindy Grossman: Agile is the new smart [Video file]. Retrieved from https://www.youtube.com/watch?v=ZUUiFIHIVOM

An organization’s culture can be a debilitating impediment to the development and implementation of its strategic plan. Consider the role of organizational culture as described by Mindy Grossman in the video, “HSNi’s Mindy Grossman: Agile is the New Smart.”  What is HR’s role in ensuring creation and sustainability of the type of climate that CEO Grossman is speaking of within her organization?

 

DQ 2

 

Given the rate of technological change and global market pressures, there is considerable change and uncertainty in many organizations.  Organizational value is determined more by knowledge (intellectual capital) rather than the traditional factors of productions (land, labor and capital).  Review the concept of knowledge management and how human resources can create the conditions for the effective sharing of knowledge within and throughout the organization