You are the PR Agent for a Perth-based band. The band has released two independent albums in the last three years getting local air play, with one single being played on Triple J. They play regularly around Perth and WA, including well-known festivals to positive reviews. The band wants to capitalise on their success so far by producing and releasing an album commercially. To do this, they need to raise enough money for the album to be produced, the album to be marketed, and a nation-wide tour.
Stakeholder analysis, this is critical to success. Stakeholders need to be identified in terms of potential partnerships, sponsorships and grants. Audience identification is also critical here and needs to be done in as much detail as possible. Explain what the following stakeholders will be doing.
. Radio/triple J/ABC
.TV/ABC1 and ABC2
.Events /festivals/concerts
.Fans /customers
.Music industry
.Merchandise
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