Identify the industry and do a competitive analysis.

Come up with a new product brand for a bike powered charger or other valuable sources for natural kinetic energy that can charge mobile devices. Like using the kinectic energy exerted when pedaling. Identify the industry and do a competitive analysis, complete these in 2-3 pages. The strategy should be 3-4 pages including

  • Brand strategic plan (vision/objectives/strategies/tactics)
  • Target customer segmentation analysis
  • Customer insight (Primary research is required in this case because the brand is fictitious.)
  • Brand essence/equity elements

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6–7 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 912 pages in length, attacthed is a template for this assignment

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